Saturday, January 31, 2009

Cost Of Finding New Clients Costing To Much, Look At This

By Terry Stanfield

During tough times any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why an outbound prospecting firm can be one such lower cost alternative.

A prospecting company focus on the activity most people hate. One of the hardest jobs for any salesperson is to do outbound telemarketing. Using an outbound prospecting firm can allow your salespeople to focus on current customers and their needs so that sales can increase both with current customers and with new customers.

Using prospecting companies can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

Many companies do not watch their advertising dollars very carefully. Using outbound telemarketing firms can allow you to closely track your return on investment and often is more cost effective than expensive television advertising campaigns.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

Tough economic times dictates that you must be extremely attentive to how you spend your marketing dollars. Using an outbound telemarketing company can allow you to track your dollars closely and help you increase sales while spending the amount of money available in your marketing budget.

Many businesses and individuals will fail to respond to a prospecting firm over the phone when times are good. Tough times makes these people and businesses more receptive to talking with others about how to save money so you can avoid costly mailings and increase sales with a telemarketing campaign.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using prospecting companies because few of your competitors will be attempting to acquire new business.

McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on outbound telemarketing firms.

You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line.

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