Tuesday, January 27, 2009

Using Twitter to Generate Buzz on Your Sales Site

By Dominic D. Johnstone

With just 140 keystrokes, people send a brief message to friends and followers to answer the question, what are you doing right now?

Did you ever imagine that a social networking concept as basic and simplistic as this could become so popular?

We all know that Facebook is very engaging because we can observe our friends lives as they describe them to us. We can view their status updates, see their pictures, and SuperPoke them. However, who could have considered that a social network dedicated exclusively to the common status update would become so widely adopted?

We all know about Twitter.com by this point. This new and very forward thinking site is becoming the new rage on the Internet, and it has captured the interest of Internet marketers worldwide.

Regardless if your sophisticated mindset deems the concept at first glance, it is a very powerful tool. Just a few years ago not many people would have thought anyone would care if say for example - I am going for a venti valencia cappaccino at Starbucks with Bill. Nowadays, people are very interested in the minutia of each others day to day lives. Well add that to the exponential growth rate of memberships on these viral networking sites, and it introduces a very powerful Internet marketing tool.

You see, Twitter.com allows you to post as many updates as you can and want to in as short a time as you feel like. Most people dont want to be annoying or spammy with their posts, but many people do add multiple updates per day.

hats more is that Twitter allows you to post hyperlinks to your site via links that you post in your updates. If they are long hyperlinks, they use tinyurls but if they are just domain name, then they will post as is. Either way, Google regards inbound links from good neighborhoods as a good thing. As you gain notoriety online, your profile may be seen as good by Google too.

Just have a look at the profile page of Chris Knight. Chris Knight is an editor at EZineArticles.com. His page is http://www.twitter.com/ChrisKnight. Many thousands of people subscribe to his updates. He subscribes to thousands more. His profile page is ranked 5 by google which is quite an accomplishment.

The advantage of being linked to from a high ranking Twitter profile page is that your inbound links will be numerous over time, and Google will regard your site higher.

To wrap up it is very obvious that Twitter is both a fun but unsophisticated online site. It is also a very effective tool for online marketers. When you consider the exponential growth of other social network sites, we can understand the importance of burgeoning websites such as Twitter.com.

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