Search Engine Optimization or also referred as SEO is the method in which a website is optimized to gain organic positioning in a search engines result pages. If the site ranks well, a website owner can reap the benefits that of the natural traffic that search engines provide.
Google, Yahoo, and MSN use automated programs known as spiders and robots, which crawl website pages. This precedes the scanning of a page, which is later added to a search engines large index. Literally, billions of pages are indexed. When a search request is made, the search engine compares the string to the data stored on the billions of pages in the database. The search engine algorithm calculates the relevancy of the pages in the large index to the search string that is requested.
Tasks performed by search engines:
- Web Spidering - Index Web Pages - Process Information - Calculate Relevancy - Retrieve Information
An algorithm is a set of rules that determines the relevancy of a requested search. All search engines keep the knowledge of how their engines actually work a secret. Otherwise, savvy individuals could manipulate search listings in their favor. There are presently more than 200 factors what contribute to the ranking of an organic search. On personal searches, you may notice similar search results with different search engines. Each search engine has its own guidelines for how it searches and retrieves information, but for the most part, every major search engine will follow similar guidelines in determining search relevancy.
On Page Optimization
The term used to describe the altering of factors on a website is On-Page Optimization. Factors include keyword density, keywords used in Title, Meta, Alt tags, and the type of support pages and number of links used throughout the website. The search engine algorithm also takes into consideration the strength of a key term based on it's prominence on the web page. The first two hundred words will usually hold more weight than the words following.
Other contributing factors to on-page optimization is the use of similar words to keywords targeted, video usage, blogs, and the way top-level sections are structured. The type of servers being used, a domain names public status, time spent on site stats, and bounce rates are some of the other factors that contribute. With on-page optimization being important to a well optimized site, it only contributes about 30% of a full SEO strategy. The other 70% is accomplished with off-page factors.
Off Page Optimization
There are other factors that cannot be controlled by a webmaster or site owner, and these factors are referred to as Off- Page Optimization. The type and amount of links pointing back to a site is voucher that the site being linked to is important. However, it is not uncommon to have a fair amount of inbound links that provide no link value to a site. It is important that a website attract quality links as opposed to a quantity of links.
Social media is another off-page strategy that can improve search engine rankings. Social media is one of the most popular methods being used today. However, there are so many social media sites online that an individual can become overwhelmed. Building a following through strong viral campaigns can lead to online success via a large source of traffic and a potentially high number of inbound links.
SEO is also the hardest strategy to execute of all the online SEM disciplines. Results take time, and in some cases it may take up to a full year to see the kind of results hope for. However, the wait is well worth it.
Google, Yahoo, and MSN use automated programs known as spiders and robots, which crawl website pages. This precedes the scanning of a page, which is later added to a search engines large index. Literally, billions of pages are indexed. When a search request is made, the search engine compares the string to the data stored on the billions of pages in the database. The search engine algorithm calculates the relevancy of the pages in the large index to the search string that is requested.
Tasks performed by search engines:
- Web Spidering - Index Web Pages - Process Information - Calculate Relevancy - Retrieve Information
An algorithm is a set of rules that determines the relevancy of a requested search. All search engines keep the knowledge of how their engines actually work a secret. Otherwise, savvy individuals could manipulate search listings in their favor. There are presently more than 200 factors what contribute to the ranking of an organic search. On personal searches, you may notice similar search results with different search engines. Each search engine has its own guidelines for how it searches and retrieves information, but for the most part, every major search engine will follow similar guidelines in determining search relevancy.
On Page Optimization
The term used to describe the altering of factors on a website is On-Page Optimization. Factors include keyword density, keywords used in Title, Meta, Alt tags, and the type of support pages and number of links used throughout the website. The search engine algorithm also takes into consideration the strength of a key term based on it's prominence on the web page. The first two hundred words will usually hold more weight than the words following.
Other contributing factors to on-page optimization is the use of similar words to keywords targeted, video usage, blogs, and the way top-level sections are structured. The type of servers being used, a domain names public status, time spent on site stats, and bounce rates are some of the other factors that contribute. With on-page optimization being important to a well optimized site, it only contributes about 30% of a full SEO strategy. The other 70% is accomplished with off-page factors.
Off Page Optimization
There are other factors that cannot be controlled by a webmaster or site owner, and these factors are referred to as Off- Page Optimization. The type and amount of links pointing back to a site is voucher that the site being linked to is important. However, it is not uncommon to have a fair amount of inbound links that provide no link value to a site. It is important that a website attract quality links as opposed to a quantity of links.
Social media is another off-page strategy that can improve search engine rankings. Social media is one of the most popular methods being used today. However, there are so many social media sites online that an individual can become overwhelmed. Building a following through strong viral campaigns can lead to online success via a large source of traffic and a potentially high number of inbound links.
SEO is also the hardest strategy to execute of all the online SEM disciplines. Results take time, and in some cases it may take up to a full year to see the kind of results hope for. However, the wait is well worth it.
About the Author:
Alex Plana is an experienced Search Marketing Expert in SEO and PPC. He currently runs and operates PlanASEM.com, a PPC Management and SEO Consulting site.
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