Saturday, January 3, 2009

Updating Your Blog Posts: Style And Content

By Don Bethune

Content and style is everything. Blogging can be a home based internet business that will make money online. Do you follow politics or current events? Your readers expect summaries as issues occur so they can share their feedback. During the last election cycle, blogs often provided information ahead of traditional news sources. Your readers depend on you for insight and information they canat find elsewhere.

Most of the posts in your blogs should be on recent subject matter. Personal voice in your blogs sets you apart from the pack. The primary way for users to access your information is either through affiliates websites, personal rss feeds, or on mobile web browsers. While entries do not have to be lengthy, they should be frequent if you want to encourage the readers to return.

For example, in the midst of Hurrican season, meteorological blogs offer consolidate information from a number of places, into a single comprehensive location. These meteorological blogs update more frequently than popular news media, and in some cases update data immediately. The information coming in needs to be restated in a manor that is concise and makes sense to the reader. This information can be found easily on a number of websites which keep a live feed of this kind of information constantly updating for you to interpret and post for your readers.

Meteorological websites often hosts a variety of blogs that update according to the commenteras expertise, such as tornadoes, national and tropical weather forecasting. These blogs update as information become available. Weather changes rapidly and affects specific areas. Your readers may be located in several places but have interests in activity affecting areas they share a special interest in.

During periods of increased activity, weather blogs update hourly in order to address reader feedback. Hurricane Gustav resulted in tens of thousands of reader posts on a variety of tropical weather blogs and news sites. Curiosity is a powerful motivator. Blogs about extreme weather phenomena draws readers from outside affected areas and outside the country they occur in.

Tech Blogs update as news breaks from other sources. Financial blogs that follow market activity update during the day. Facebook blogs update as events occur in an individualas life, or when the blogger requests reader feedback on questions they are curious about.

The voice and relevance of your posts is what will keep your readers returning to your blog. Links to affiliates who market through your blog may offer you extra income, but can also distract readers from your information. Readers are ultimately coming to you for this information. However, offering links that relate to mutual interests that you and your reader share can be mutually beneficial.

Place links to things such as personal entrepreneurial opportunities off to the side in a neat manageable location that readers may explore as they wish. Whatever style you choose, be it to stay on or off topic, keep it consistent as they way you choose to offer you information, and in what way you offer it is what is going to regulate whether or not people return to your blog.

About the Author:

No comments: