Thursday, January 22, 2009

Aggressive Marketing With Promotional Clothing

By Matthew Calvin

One of the most effective tools for marketing a brand campaign is promotional clothing. Whether the company uses the most popular items such as caps or T-shirts, the opportunity is there to make a strong impact. The fact is that printed garments offer the most extensive range of choices amongst all promotional gifts available. The clothing comes with the inherent ability to publicise the brand each time it is worn.

There are online websites which provide wide varieties of promotional clothing. Clothing for every age group, category, and gender can be found in hundreds of varieties. Offered are items specially marketed to young adults, children, sportsmen and adults. Seasonal clothing is also widely available. If you have a pending winter promotion, you will be able to find items geared toward colder weather activities.

When promotional clothing is designed, there are many considerations that are necessary to be undertaken, including the fabric, the cut and accessories such as buttons or zippers. Promotional clothing offers a broad area for printing the corporate message. Ball caps and T-shirts generally offer the largest printable area, whereas polo shirts and sweatshirts do have some general restrictions for where it is appropriate to print the message. Usually the fonts are smaller when printing on polo shirts and sweatshirts.

When you decide to go shopping for promotional clothing, seek out the largest vendor you can, because they will offer the widest selection at the best price. Once you log on, you will navigate to different product categories. Each category will provide a detailed description of the product along with the fabric options and the available sizes and colours. You will also find helpful hints on how best to use this product in specific types of promotions.

Larger purchases of promotional clothing often will be offered quantity discounts. Once your order is placed, you will need to provide the vendor with your camera ready artwork of your logo. If you don't have that, most of them have graphic designers on staff to help design just the right logo for you. No matter what type of promotional clothing you choose to purchase, it will be a good investment. The clothing will continue to pay for itself long after your marketing campaign has ended.

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