Saturday, January 24, 2009

SEO and Backlink Building

By Justin Harrison

Backlinks can help raise your site from the bottom on the barrel to the top of the search engine list. This kind of feat takes more than just good SEO tactics on your site. It takes a few quality backlinks from others.

Backlinking is essential to getting traffic on a web page. Backlinking is when a site you have linked to puts a link on their site for yours. As you will notice, two or three good back links is the key to a lot of hits.

When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.

When you use the internet for your business, make sure you put as much information that you can about it. This will help people get to know who you are and what you are trying to sell them. And if you are up front, then you will get repeat business.

This is the reason why it is desirable to have main keywords incorporated within the anchor text of incoming links. Having understood the importance of backlinks, we will now explore ways to get them.

Qualtiy site content which is unique will be the main reason people will link to your site. You will benefit if your site is different and perhaps even controversial. If people view your site as special they will be more apt to link to it.

Try to make it really easy for other websites to link to your website. Try setting up a "link to us" page to simplify the process. Also, make sure that you include keywords in the anchor text.

Submitting your written articles to directories will allow them to be reprinted on other sites with a link to you in the Resource Box. Just one article could result in many backlinks. Alternatively, you could try personally contacting your niche sites and offer to write a recurring column. Another option is to arrange a trade system in which each site writes for the other, providing backlinks to each other.

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