This depends on where you are at right now in the timeline of starting your business. If you are going to start a business and have yet to register a domain name, then I would say go ahead and register a domain name with the keywords you want in it. If you have multiple keywords then separate them with a hyphen. Also keep this simple, and make sure people can remember it. A site like http://www.this-is-my-main-keyword-and-here-is-another.com is probably not a good idea. The reason I say that it is a good idea is because when people link to you naturally, it is possible they will use your domain as the anchor text of the link. By having your keywords separated by hyphens in your domain, you assure yourself that any natural link you get will have the keywords that you want in the anchor text.
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
If you have already registered your domain, however, please don't feel that it is useless. It may be a bit harder, but you just need people to link to you with the appropriate anchor text. You are not guaranteed that you will receive the anchor text, like you would with the domain. The fact of the matter is, however, that having the keywords in your domain is really not a factor when you are attempting to get ranked on Google or other search engines.
This has been proven by my newest site http://www.article-submission-express.com. So far every link that I have received has the anchor text article submissions. At the time of writing this article I rank on page 11 for article submission, but I am not ranked at all for article submission which is in my domain. Since I only focus on one keyword at a time, even against the advice of my guru friends, I will not be ranked for the keywords in my domain for some time. I like to follow the principles of the human mind, since the goal of search engines is to be as human as possible. Humans can focus on only one thing at a time, therefore my optimization efforts also focus on one thing at a time. I feel that this concentration of my focus will allow me to eventually rank for every major keyword I want, and allow me to monitor each individual one. Thus assuring that ranking for one doesn't hurt my rankings for other keywords.
So to conclude my article, if you already registered your domain, that is fantastic. Leave that domain exacly as is. Do not go out and get another domain because your domain doesn't have keywords in it. If you do this you could even get your site penalized if Google sees the same content on the two domains. They have duplicate content filters, which is why my article submission methods are so effective. Just stick to that domain and do things like article submission to a bunch of directories with your keywords in the anchor text. These are all one way links that will only help you, and you set the anchor text.
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
If you have already registered your domain, however, please don't feel that it is useless. It may be a bit harder, but you just need people to link to you with the appropriate anchor text. You are not guaranteed that you will receive the anchor text, like you would with the domain. The fact of the matter is, however, that having the keywords in your domain is really not a factor when you are attempting to get ranked on Google or other search engines.
This has been proven by my newest site http://www.article-submission-express.com. So far every link that I have received has the anchor text article submissions. At the time of writing this article I rank on page 11 for article submission, but I am not ranked at all for article submission which is in my domain. Since I only focus on one keyword at a time, even against the advice of my guru friends, I will not be ranked for the keywords in my domain for some time. I like to follow the principles of the human mind, since the goal of search engines is to be as human as possible. Humans can focus on only one thing at a time, therefore my optimization efforts also focus on one thing at a time. I feel that this concentration of my focus will allow me to eventually rank for every major keyword I want, and allow me to monitor each individual one. Thus assuring that ranking for one doesn't hurt my rankings for other keywords.
So to conclude my article, if you already registered your domain, that is fantastic. Leave that domain exacly as is. Do not go out and get another domain because your domain doesn't have keywords in it. If you do this you could even get your site penalized if Google sees the same content on the two domains. They have duplicate content filters, which is why my article submission methods are so effective. Just stick to that domain and do things like article submission to a bunch of directories with your keywords in the anchor text. These are all one way links that will only help you, and you set the anchor text.
About the Author:
Brent Sweet is an expert on SEO. Brent has recently started various sites to test methods recommended in training by the SEO "gurus." Brent has separated out the several functions to find out what methods work the best. If you would like to being promoting your site like his sites simply visit his site for Article Submission. You can also follow his actions at hisSEO Blog
No comments:
Post a Comment