Let's start at the beginning. Just what is a niche marketing? A niche is defined as "a small space or notch". A second definition is "a space or activity for which a person is best fitted". Both definitions apply but especially the second. Niche marketing therefore can be described as marketing within a well defined area in which the person or company is well fitted.
In the world of Google and search engines the goal is to appear at or near the top of the list when someone is submitting a keyword or phrase in search of a product, service, or information. Most users of Google won't go beyond the first or second page of results unless they haven't yet found what they are looking for.
It can be difficult to separate yourself from the crowd online. If for example you have a travel site, and use atravela and avacationa as keywords it is likely that your site will be virtually lost amongst the competition. It may not even be possible to find your site on Google without staying up all night looking. Placing high on or adominatinga Google's listings is important and to do this it is crucial to establish a well defined niche, and use keywords appropriate to it. Once your niche is established you will begin to see that online marketing really does work.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
Supply and demand play a key role here. Imagine the scenario in which Google and the Internet would have existed back at the time the hula hoop was invented. A few press releases by the inventor would have announced the product to the world. People would have turned to Google and typed in "hula hoop". Guess what? All roads would lead to the inventor's web site. He would have "dominated Google". As it turns out he did quite well without the Internet's help but you get the idea.
Whether you are offering a product or a service, it needs to be in demand and have a limited number of suppliers. It is also a huge help if you know what you are talking about, which it is likely you will if you are offering your own product or service. Large demand, few competitors, and your personal credibility can be made to add up to a dominant Google search position.
Starting your own marketing business online may not be easy. In fact failure is likely unless you are able to find your niche early on. A good method to assist with finding a niche is to to use brainstorming. Make a list of all the marketing possibilities you can think of. Do not worry about the individual merits of each item on the list, just write down as many possibilities as you can. Then go through the list and examine the supply and demand possibilities for each item. Once something with high demand and limited competition is found, you are on your way to a successful niche marketing business.
Opportunities at times stare us in the face and we don't even realize it. Just give some thought to what you have to offer to the world. It's probably much, much more than you realize. Then look for the unique thing, that which other's find interesting or important and market it. Sounds simple, but it takes work. Success isn't guaranteed of course, not many things in life are, but with perseverance and maybe a little luck you can make your niche market work for you.
In the world of Google and search engines the goal is to appear at or near the top of the list when someone is submitting a keyword or phrase in search of a product, service, or information. Most users of Google won't go beyond the first or second page of results unless they haven't yet found what they are looking for.
It can be difficult to separate yourself from the crowd online. If for example you have a travel site, and use atravela and avacationa as keywords it is likely that your site will be virtually lost amongst the competition. It may not even be possible to find your site on Google without staying up all night looking. Placing high on or adominatinga Google's listings is important and to do this it is crucial to establish a well defined niche, and use keywords appropriate to it. Once your niche is established you will begin to see that online marketing really does work.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
Supply and demand play a key role here. Imagine the scenario in which Google and the Internet would have existed back at the time the hula hoop was invented. A few press releases by the inventor would have announced the product to the world. People would have turned to Google and typed in "hula hoop". Guess what? All roads would lead to the inventor's web site. He would have "dominated Google". As it turns out he did quite well without the Internet's help but you get the idea.
Whether you are offering a product or a service, it needs to be in demand and have a limited number of suppliers. It is also a huge help if you know what you are talking about, which it is likely you will if you are offering your own product or service. Large demand, few competitors, and your personal credibility can be made to add up to a dominant Google search position.
Starting your own marketing business online may not be easy. In fact failure is likely unless you are able to find your niche early on. A good method to assist with finding a niche is to to use brainstorming. Make a list of all the marketing possibilities you can think of. Do not worry about the individual merits of each item on the list, just write down as many possibilities as you can. Then go through the list and examine the supply and demand possibilities for each item. Once something with high demand and limited competition is found, you are on your way to a successful niche marketing business.
Opportunities at times stare us in the face and we don't even realize it. Just give some thought to what you have to offer to the world. It's probably much, much more than you realize. Then look for the unique thing, that which other's find interesting or important and market it. Sounds simple, but it takes work. Success isn't guaranteed of course, not many things in life are, but with perseverance and maybe a little luck you can make your niche market work for you.
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