Marketers are always searching for advertising ideas that are innovative, creative and ultimately successful. Advertising however can be limited by the resources available. Often the goal of advertising is to entice customers to visit a web site or even make a trip to a brick and mortar store. The level of success of your marketing campaign will depend heavily on the form of advertising you choose. For local businesses with limited resources finding a cost effective method of marketing with satisfactory results is indeed a challenge.
Newspapers ads and promotions on television can be budget breaking. To be successful they need to run for a decent period of time and require significant financial backing be successful. As such these forms of advertising are very expensive and for a small business virtually pointless. Without a large investment, creativity and successful execution these forms of advertising will prove fruitless for many businesses.
There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.
Bumper stickers can be printed to your specifications. There are no set rules to be followed. However, a few pointers - they should not be too big and the information should contain your business name, address and phone number. If you have a web site this may replace some of this information. Make it simple, catchy and easy to read. This will make it easy to remember.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
To make your bumper sticker more viral, don't make is so available....only supply them with certain products. People will want them even more because they are "scarce." The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.
A bumper sticker is not just a sticker bearing a printed message for display on a vehicle's bumper. It's your business that is attached to these vehicles and it is being spread with the speed of your consumer's car. They take your brand with them wherever they go.
Newspapers ads and promotions on television can be budget breaking. To be successful they need to run for a decent period of time and require significant financial backing be successful. As such these forms of advertising are very expensive and for a small business virtually pointless. Without a large investment, creativity and successful execution these forms of advertising will prove fruitless for many businesses.
There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.
Bumper stickers can be printed to your specifications. There are no set rules to be followed. However, a few pointers - they should not be too big and the information should contain your business name, address and phone number. If you have a web site this may replace some of this information. Make it simple, catchy and easy to read. This will make it easy to remember.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
To make your bumper sticker more viral, don't make is so available....only supply them with certain products. People will want them even more because they are "scarce." The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.
A bumper sticker is not just a sticker bearing a printed message for display on a vehicle's bumper. It's your business that is attached to these vehicles and it is being spread with the speed of your consumer's car. They take your brand with them wherever they go.
About the Author:
About the author: Buck Thompson offers advice on bumper stickers on his website where you can discover ways to increase the impact of your marketing campaigns with stickers.
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