Friday, December 26, 2008

Creating a Profitable Blog

By Randy The Hermit

There are a number of ways that you can monetize your blog.

A popular way to monetize your blog is to sell advertising space to other people or companies that have a product or service to sell.

Another way is to create a blog on a topic that informs and suggests products for the readers that are related to the topic of the blog.

If you keep your mind on marketing both of these methods can become profitable blogs.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue.

Within the first group, many people make money blogging by selling space through Google's AdSense program.

The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits.

However, most people discover that they make less money through this method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative.

If you have been in the industry that covers the topic of your blog you might find this a bit easier to accomplish if you contact your existing contacts.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

The biggest problem with either of these method is that you usually have to build up a good amount of traffic to the site or good search engine ranking before people will be interested in placing advertisements with you.

As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action.

Some companies have their own blogs that they run in house to provide information about their products and services.

Other companies will want to outsource their blogging to experienced bloggers that will let them get the brand recognition and build a relationship with the customer through a third party endorsement.

More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.

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