In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.
Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.
Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.
These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald's, the next time you make a decision on where to eat, you will probably be thinking of MacDonald's. You need to get them to see your advertisements. The easiest way is to send them emails.
To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.
Email Like a Pro
Here are some sure fire tips to emailing like a professional.
- Who are you?
You need to identify yourself in your email address so people will be less reluctant to open your email. TUse emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.
The next factor that you shoud pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.
- Main body
After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your ourpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.
Skyrocket the Effectiveness of Your Emails
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Brand
Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Create urgency to take action
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like "Buy Now, While Stocks Last, Limited time, For first 100 sign ups only".
- Entice them
To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.
- Don't overdo it
In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Personally I limit my emails to the main points of my purpose. Of course you should practice your own discretion as to the audience and purpose of the email.
*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.
Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.
Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.
These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald's, the next time you make a decision on where to eat, you will probably be thinking of MacDonald's. You need to get them to see your advertisements. The easiest way is to send them emails.
To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.
Email Like a Pro
Here are some sure fire tips to emailing like a professional.
- Who are you?
You need to identify yourself in your email address so people will be less reluctant to open your email. TUse emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.
The next factor that you shoud pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.
- Main body
After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your ourpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.
Skyrocket the Effectiveness of Your Emails
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Brand
Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Create urgency to take action
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like "Buy Now, While Stocks Last, Limited time, For first 100 sign ups only".
- Entice them
To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.
- Don't overdo it
In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Personally I limit my emails to the main points of my purpose. Of course you should practice your own discretion as to the audience and purpose of the email.
*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.
About the Author:
MLM Absolute is a learning portal for MLMers/ Network & Internet marketers who are sincere in achieving success in the online marketing career. Visit us to know more about Email Marketing, click here to find out more. We bet you will like it!
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