No one saw it coming; the phenomenal success of web 2.0 sites like YouTube, MySpace, and Facebook is unheard of. Back in 2005, I began to sense the use of web 2.0 for chiropractic marketing, and had humble expectations for the results I'd get. Little did I know the remarkable power of web 2.0 and video marketing would propel my chiropractic practice and other ventures into the stratosphere.
And that wasn't the end of it either. I was able to save a remarkable amount of time by leveraging tasks, and was able to use web 2.0 and all its services at absolutely no cost. No wonder expensive marketing firms are working like crazy to find new clients to charge loads of money. They sense the end is near, because the real power of SEO and web 2.0 can be unleashed on your own! When I started to introduce myself to my community three years ago using MySpace, I was meeting nearly 50 people a day online. The traffic this drew to my website was unheard of. Soon enough, calls from potential patients starting coming in.
The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you're keeping in touch with several thousand people on a regular basis, there's basically an avalanche of success that begins to flow your way.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
It's truly awesome when you have the ability to give people a tour of your office, so that they can really see where you work and the environment of your practice. I know it sounds funny, but I carry my video camera and tripod with me everywhere, because I'm always inspired by some new idea for an informational video and promo for my chiropractic practice. I've shot videos everywhere! It says something about the success of my practice that I've made promo videos in the office, at home, in the mountains, near oceans, and even in Costa Rica! Wouldn't you like to hear answers about your back pain from someone sitting in a majestic location? Viewers come with me on this journey, and are better able to trust me when I speak to them in the flattering natural light.
It's important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There's no need to outsource your videos because it will cost a lot of money and it's so easy to do yourself.
It's so important to have a good time when you're making these videos. If you're relaxed, having fun, and educating people, then you're putting yourself in the best possible light, and that will mean that people will see you as someone they want to turn to when they need a chiropractor. When you continuously put out information that people enjoy hearing and want to learn from, then your power in the community rapidly expands.
You truly do need a good chiropractic coach that understands the current marketing climate, and how modern technology and communications function for chiropractors today. Find a coach that specializes in chiropractic marketing utilizing web 2.0 and social media sharing sites. There's no use finding someone who specializes in anything else. Once you find the right mentor, fasten your seat belt because your practice is about to explode on the internet!
And that wasn't the end of it either. I was able to save a remarkable amount of time by leveraging tasks, and was able to use web 2.0 and all its services at absolutely no cost. No wonder expensive marketing firms are working like crazy to find new clients to charge loads of money. They sense the end is near, because the real power of SEO and web 2.0 can be unleashed on your own! When I started to introduce myself to my community three years ago using MySpace, I was meeting nearly 50 people a day online. The traffic this drew to my website was unheard of. Soon enough, calls from potential patients starting coming in.
The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you're keeping in touch with several thousand people on a regular basis, there's basically an avalanche of success that begins to flow your way.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I first noticed years ago that videos were getting a wonderful index status on the major search engines. We are visual creatures, and people respond more to watching videos online than they do to articles and blogs. When someone can see your face and hear your message, they automatically feel like they know you and can trust you. This is pure gold for your credibility in your community and in the chiropractic world. These videos are available to be viewed 24/7, so you know the internet is working for you, even when you're sleeping! I carry my camera and tripod everywhere I go so that when I'm inspired to make an informative video, I can just do it. Some of the best I've made used the ocean or beautiful mountains as a background.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
It's truly awesome when you have the ability to give people a tour of your office, so that they can really see where you work and the environment of your practice. I know it sounds funny, but I carry my video camera and tripod with me everywhere, because I'm always inspired by some new idea for an informational video and promo for my chiropractic practice. I've shot videos everywhere! It says something about the success of my practice that I've made promo videos in the office, at home, in the mountains, near oceans, and even in Costa Rica! Wouldn't you like to hear answers about your back pain from someone sitting in a majestic location? Viewers come with me on this journey, and are better able to trust me when I speak to them in the flattering natural light.
It's important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There's no need to outsource your videos because it will cost a lot of money and it's so easy to do yourself.
It's so important to have a good time when you're making these videos. If you're relaxed, having fun, and educating people, then you're putting yourself in the best possible light, and that will mean that people will see you as someone they want to turn to when they need a chiropractor. When you continuously put out information that people enjoy hearing and want to learn from, then your power in the community rapidly expands.
You truly do need a good chiropractic coach that understands the current marketing climate, and how modern technology and communications function for chiropractors today. Find a coach that specializes in chiropractic marketing utilizing web 2.0 and social media sharing sites. There's no use finding someone who specializes in anything else. Once you find the right mentor, fasten your seat belt because your practice is about to explode on the internet!
About the Author:
Own the 1st page of Google and get loads of New Patients with easy video chiropractic marketing. Go to the website http://DCincome.com and see why social media is taking the profession by storm! Learn from the Original social media marketing authority.
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