Marketers who are assembling an advertising campaign or other related material often fail to recognize the true power a multimedia presentation can offer in communicating to people. Paying attention to both the audio and visual aspects of an advertisement or piece of marketing, in terms of professionalism, uniqueness, and effectiveness, is crucial. In the video arena, this means you should take care to produce inspired graphics, photography, and footage. The audio element is equally critical, and narration and voice is perhaps the most central audio-related factor to an ad campaign's success.
There are a variety of marketing media in which an audio element can be present, and marketers developing material for any of these should consider the possibility of hiring skilled voice talent. Don't make the mistake of thinking you can just use someone you find around the office who enjoys public speaking-- voice over work requires a specialized set of skills and talents, and many in your audience will be able to distinguish between a professional and am amateur. With efficient sourcing and interviewing, finding a great professional voice actor or actress is relatively easy, and the benefits of hiring one are manifold. Here are some situations in which a unique, professional voice can bolster the efficacy of your marketing:
Podcasting: Today, Internet podcasts are a popular way to increase one's online presence and attract attention, particularly when it comes to companies trying to reach potential customers, and this strategy is only looking to become hotter in the future. A podcast on just about any subject is bound to attract interested listeners, due to the vast swathes of people constantly moving about the Internet, but a professional presentation is the key to keeping their attention-- this is where professional voice talent can come in handy.
Business videos. Companies making presentations to important clients will often incorporate video elements that, for example, introduce new products, or promote existing ones. Professionalism is doubly important when you're presenting to an audience of your business-minded peers. By enlisting the help of a voice actor or actress for the narration on a business video, you can rest assured that the end product will exhibit the sheen of high quality.
Training videos or tutorials. Training videos, documentaries, and tutorials are other projects that can be much more effective with a professional voice talent. Consider hiring a professional actor for a variety of subjects so you can create a professional presentation with ease.
Telephone answering services: Organizations that conduct a good deal of business, for example in sales and ordering, often have automated answering systems. If you want your recorded messages to have the professional sheen with which you present yourself as a company, hiring a skilled actor or actress is always preferable to having one of your employees do the job. Your potential clients will hear the difference.
Online videos. Cheaper that television and radio spots, online video advertisements are rapidly growing in popularity. With such a large audience perusing the Internet, however, don't you want to look and sound your best? Professional narration in your online videos is a simple way to polish the image you project to viewers.
In any of these situations (and many more), hiring professional voice actors will prove a highly beneficial way of increasing the power and reach of your marketing message, and ensuring that your presentations are as powerful as they can be.
There are a variety of marketing media in which an audio element can be present, and marketers developing material for any of these should consider the possibility of hiring skilled voice talent. Don't make the mistake of thinking you can just use someone you find around the office who enjoys public speaking-- voice over work requires a specialized set of skills and talents, and many in your audience will be able to distinguish between a professional and am amateur. With efficient sourcing and interviewing, finding a great professional voice actor or actress is relatively easy, and the benefits of hiring one are manifold. Here are some situations in which a unique, professional voice can bolster the efficacy of your marketing:
Podcasting: Today, Internet podcasts are a popular way to increase one's online presence and attract attention, particularly when it comes to companies trying to reach potential customers, and this strategy is only looking to become hotter in the future. A podcast on just about any subject is bound to attract interested listeners, due to the vast swathes of people constantly moving about the Internet, but a professional presentation is the key to keeping their attention-- this is where professional voice talent can come in handy.
Business videos. Companies making presentations to important clients will often incorporate video elements that, for example, introduce new products, or promote existing ones. Professionalism is doubly important when you're presenting to an audience of your business-minded peers. By enlisting the help of a voice actor or actress for the narration on a business video, you can rest assured that the end product will exhibit the sheen of high quality.
Training videos or tutorials. Training videos, documentaries, and tutorials are other projects that can be much more effective with a professional voice talent. Consider hiring a professional actor for a variety of subjects so you can create a professional presentation with ease.
Telephone answering services: Organizations that conduct a good deal of business, for example in sales and ordering, often have automated answering systems. If you want your recorded messages to have the professional sheen with which you present yourself as a company, hiring a skilled actor or actress is always preferable to having one of your employees do the job. Your potential clients will hear the difference.
Online videos. Cheaper that television and radio spots, online video advertisements are rapidly growing in popularity. With such a large audience perusing the Internet, however, don't you want to look and sound your best? Professional narration in your online videos is a simple way to polish the image you project to viewers.
In any of these situations (and many more), hiring professional voice actors will prove a highly beneficial way of increasing the power and reach of your marketing message, and ensuring that your presentations are as powerful as they can be.
About the Author:
About the Author: Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Been Providing the Voice Talent for Dozens of Projects and Advertisements Since 1991.
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