I talk to a lot of chiropractors every year at each of the many seminars I speak at around the country. I find that every year these chiropractors come to me with the same complaints about practice management consultants. These poor DC's are spending horrible amounts of money and still see their businesses hit rock bottom. Are all practice management firms a scam? Honestly, most of them are. They're sucking many chiropractors dry with their old cookie-cutter tactics that they've been using for over 30 years. They have no interest in changing their ways, and every interest in taking your money.
Hey, I'm not saying don't spend a lot on a consultant! When you spend a good deal of money on someone with experience and acumen that surpasses your own, and that person gets your business working at whole new heights, then that money is absolutely worth it. But this just isn't the case with pretty much any of these consultants. They don't live up to the amount of money they're being paid, and chiropractors are suffering. These groups try to scare you into utilizing their services, only to leave you with nothing in return. It's fraudulent, and it's got to stop.
There are several things that you should look for when choosing a solid chiropractic consultant or practice management group. First, make sure that they have a specialty. Too many times I see these guys that have the "best" solutions for everything. What I mean is this. You would never go to a gynecologist to have a brain tumor removed, right? Similarly, you would never go to a practice management group that is primarily known for in-office patient retention for help with internet marketing. You know what they say. If they're usually the jack of all trades, they're typically the master of none. Seek out specialists in different areas of your practice that you need to kick into high gear.
One of the biggest things to check for when you're finding a consultant that's right for you is whether they have verifiable testimonials. Do they have real people who are satisfied with the results they've had with that consultant? Make sure these aren't scripted testimonials, and that those smiling faces on the promo videos aren't just paid actors.
I recommend doing an in-depth Google search to find accurate information. For instance, if you were looking for a consultant that just specialized in strategic and proven Web 2.0 and Social Media marketing for chiropractors, you would put the keywords "social media chiropractic marketing" or "internet chiropractic marketing" in quotation marks. This will bring you back highly-targeted information you are looking for, making your life much easier.
Finally, it's a good idea to look for a chiropractic consulting coach that stays abreast of the newest trends and technologies in whatever area they specialize in. New patients are your practice life-blood, so they should be always seeking new, cutting-edge ways to improve their marketing. If you encounter a practice management group that claims to know it all, run immediately! Times are changing very rapidly and while certain report of findings and consultation scrips may not change, marketing in the struggling economy and Web 2.0 technology has changed substantially. Remember what was said previously. You need a specialist in whatever field your practice is lagging.
If you are looking to stop being a victim and for your chiropractic practice to become recession-proof, you need to think outside of the conventional box that 95% of chiropractors reside in. I strongly recommend learning the newest social media / Web 2.0 marketing tactics. This is virtually an untapped new patient goldmine if harnessed correctly.
Even if you're the best chiropractor the world has ever seen, no one will actually experience it unless they know you exist. There is only one consultant teaching the vastly important marketing strategies involving Web 2.0 and social media. If you want to be one of the successes in this difficult time, you need to step up.
Hey, I'm not saying don't spend a lot on a consultant! When you spend a good deal of money on someone with experience and acumen that surpasses your own, and that person gets your business working at whole new heights, then that money is absolutely worth it. But this just isn't the case with pretty much any of these consultants. They don't live up to the amount of money they're being paid, and chiropractors are suffering. These groups try to scare you into utilizing their services, only to leave you with nothing in return. It's fraudulent, and it's got to stop.
There are several things that you should look for when choosing a solid chiropractic consultant or practice management group. First, make sure that they have a specialty. Too many times I see these guys that have the "best" solutions for everything. What I mean is this. You would never go to a gynecologist to have a brain tumor removed, right? Similarly, you would never go to a practice management group that is primarily known for in-office patient retention for help with internet marketing. You know what they say. If they're usually the jack of all trades, they're typically the master of none. Seek out specialists in different areas of your practice that you need to kick into high gear.
One of the biggest things to check for when you're finding a consultant that's right for you is whether they have verifiable testimonials. Do they have real people who are satisfied with the results they've had with that consultant? Make sure these aren't scripted testimonials, and that those smiling faces on the promo videos aren't just paid actors.
I recommend doing an in-depth Google search to find accurate information. For instance, if you were looking for a consultant that just specialized in strategic and proven Web 2.0 and Social Media marketing for chiropractors, you would put the keywords "social media chiropractic marketing" or "internet chiropractic marketing" in quotation marks. This will bring you back highly-targeted information you are looking for, making your life much easier.
Finally, it's a good idea to look for a chiropractic consulting coach that stays abreast of the newest trends and technologies in whatever area they specialize in. New patients are your practice life-blood, so they should be always seeking new, cutting-edge ways to improve their marketing. If you encounter a practice management group that claims to know it all, run immediately! Times are changing very rapidly and while certain report of findings and consultation scrips may not change, marketing in the struggling economy and Web 2.0 technology has changed substantially. Remember what was said previously. You need a specialist in whatever field your practice is lagging.
If you are looking to stop being a victim and for your chiropractic practice to become recession-proof, you need to think outside of the conventional box that 95% of chiropractors reside in. I strongly recommend learning the newest social media / Web 2.0 marketing tactics. This is virtually an untapped new patient goldmine if harnessed correctly.
Even if you're the best chiropractor the world has ever seen, no one will actually experience it unless they know you exist. There is only one consultant teaching the vastly important marketing strategies involving Web 2.0 and social media. If you want to be one of the successes in this difficult time, you need to step up.
About the Author:
Want more qualified chiropractic New Patients? If you're tired of the same weak, outdated marketing approach that your chiropractic consulting "guru" shoved down your throat, visit http://DCincome.com to learn the secrets your consultant wishes he knew..
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