10. You Hired Your Nephew
So you heard that he has created a site or two, besides he knows how to use your audio system. Thinking of the money you could save, you decide to give him a chance. If you have fallen into this trap you've with little doubt found out what the popular adage means to "get what you paid for". Not only do you now have a website that is no benefit for you, but you have lost out on the benefits of well designed and marketed website could have done for you.
9. You Hired out Your Web development outside of the United States
Isn't it just so tempting to hire a programmer or designer outside of the country? I once failed to listen to the advice of other professionals on a personal project of mine and paid dearly for it. If you think communication is important in business, be ready to try doing business with a major disadvantage if you choose to do a website this way. If you are lucky to find someone that does speak enough English so you can understand each other, be ready to make a lot of phone calls at midnight to carry on this communication. And finally, you'll learn like I have and many of my colleagues that you'll be promised professionalism and competency and receive neither. The many stories I have heard, mine included, these business arrangements typically end in legal threats and unsatisfactory or unfinished work.
8. You Downloaded a Web Template and Tried to do it Yourself.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Design Sucks
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. The First Page on Your Website Says, "Click to Enter"
It is starting to become rare to see these pages, for good reason. Visitors appall them, have better respect for you visitors and you'll see more of them stick around.
5. You Only Have One Page.
Limiting the content on your site is a very ignorant maneuver. There are so many opportunities your website can take advantage of, but without content virtually none of it is possible. Content is king, build it and they will come.
4. Your Site is Boring
If your site can't create interest in your product or services, your website will lose to the competition. Focus your attention on benefits, not features. Create page titles that make your audience want to learn more. Show how the application of your product or service will change your audiences' lives in some positive way. Design some sort of mystery that needs investigating on your site. Build your customers interest or fail.
3. You thought a Web Designer Was Enough.
If you forgot to appropriate sufficient funds to get visitors to your website, your website does no good for you. Not only do you need a website to succeed, but you need visitors as well, and just by building a website will not bring anyone to it. Without traffic, you will fail.
2. Your Website is Too Generic
You can have traffic to your website, and your design might be appealing to your visitors but if you show no uniqueness or advantage over your competitors your losing more business than you should. Although Branding is often misunderstood, it is a crucial part of defining a unique business image and which should be portrayed through your site. Show a competitive advantage through your website design, style and content and you'll retain more customers and take a few from your competitors as well.
1. You Site is Not Based On Achieving Your Website Objectives.
Sometimes people get so caught up in making a website that they forget the whole reason why they made it in the first place. If you didn't make your website obvious and easy for your visitors to make profitable actions, you've made it that much harder for your website to succeed. Before any design and development, you must first make a plan of how and what your website needs so your website is productive and successful. When your visitors come to your site, it should be designed in such a way that promotes your visitors to specific and measurable action. Every aspect of your site should be helping to accomplish your predetermined objectives, because without keeping this end goal in mind your visitors won't fulfill those desired objectives.
So you heard that he has created a site or two, besides he knows how to use your audio system. Thinking of the money you could save, you decide to give him a chance. If you have fallen into this trap you've with little doubt found out what the popular adage means to "get what you paid for". Not only do you now have a website that is no benefit for you, but you have lost out on the benefits of well designed and marketed website could have done for you.
9. You Hired out Your Web development outside of the United States
Isn't it just so tempting to hire a programmer or designer outside of the country? I once failed to listen to the advice of other professionals on a personal project of mine and paid dearly for it. If you think communication is important in business, be ready to try doing business with a major disadvantage if you choose to do a website this way. If you are lucky to find someone that does speak enough English so you can understand each other, be ready to make a lot of phone calls at midnight to carry on this communication. And finally, you'll learn like I have and many of my colleagues that you'll be promised professionalism and competency and receive neither. The many stories I have heard, mine included, these business arrangements typically end in legal threats and unsatisfactory or unfinished work.
8. You Downloaded a Web Template and Tried to do it Yourself.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Design Sucks
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. The First Page on Your Website Says, "Click to Enter"
It is starting to become rare to see these pages, for good reason. Visitors appall them, have better respect for you visitors and you'll see more of them stick around.
5. You Only Have One Page.
Limiting the content on your site is a very ignorant maneuver. There are so many opportunities your website can take advantage of, but without content virtually none of it is possible. Content is king, build it and they will come.
4. Your Site is Boring
If your site can't create interest in your product or services, your website will lose to the competition. Focus your attention on benefits, not features. Create page titles that make your audience want to learn more. Show how the application of your product or service will change your audiences' lives in some positive way. Design some sort of mystery that needs investigating on your site. Build your customers interest or fail.
3. You thought a Web Designer Was Enough.
If you forgot to appropriate sufficient funds to get visitors to your website, your website does no good for you. Not only do you need a website to succeed, but you need visitors as well, and just by building a website will not bring anyone to it. Without traffic, you will fail.
2. Your Website is Too Generic
You can have traffic to your website, and your design might be appealing to your visitors but if you show no uniqueness or advantage over your competitors your losing more business than you should. Although Branding is often misunderstood, it is a crucial part of defining a unique business image and which should be portrayed through your site. Show a competitive advantage through your website design, style and content and you'll retain more customers and take a few from your competitors as well.
1. You Site is Not Based On Achieving Your Website Objectives.
Sometimes people get so caught up in making a website that they forget the whole reason why they made it in the first place. If you didn't make your website obvious and easy for your visitors to make profitable actions, you've made it that much harder for your website to succeed. Before any design and development, you must first make a plan of how and what your website needs so your website is productive and successful. When your visitors come to your site, it should be designed in such a way that promotes your visitors to specific and measurable action. Every aspect of your site should be helping to accomplish your predetermined objectives, because without keeping this end goal in mind your visitors won't fulfill those desired objectives.
About the Author:
Author, Speaker and Expert Website Designer and Internet Marketer, Matthew Henage, is a leading expert in creating successful websites. Henage is the CEO of Utah web design company, Superior Design Inc., a leading website design firm in Utah.
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