Monday, December 22, 2008

Beginning Steps of Niche Marketing

By Breakaway

Expert internet marketers use niche marketing to gain search engine traffic in large markets that they would otherwise be unable to target. A popular market is often dominated and extremely competitive. Choosing to target more specific parts of a large market is how niche marketers optimize their market share.

In order to get started in niche marketing you're probably going to need some help. The first thing you need to do is figure out what you're trying to market. Once you've selected your market think more specific and select a niche in that market. Make sure to do your research and remember that niche marketing is all about using an uncompetitive niche of the market.

1. Pick a part of the market you know and understand. The idea here is to go after a part of the market that hasn't already been targeted by your competitors. If you stick with what you already know it'll be easier for you to come up with content.

If you haven't already you'll soon realize that customers or people in general have a lot of questions. They use search engines to find information, answer questions, and/or solve problems. Starting a Q&A for whatever you're trying to promote is a good way to generate traffic and instill trust in your visitors.

2. Figure out where your competition is already setup. Do a search for what niche you're considering using a search engine, acting as if you were really searching, and see what comes up. It's always easier to target a keyword or keyword phrase that has little or no competition.

3. Try to speak in terms your visitors will understand and can vibe with so to speak. If you're trying to market hip hop CDs to hip hop fans make sure you're using the proper lingo. You have to make sure your readers believe you're an expert on the subject or have an idea what you're talking about.

Make sure you do your research on your topic unless you're already an expert. If your content doesn't appeal to your readers it's going to hurt you tremendously. All it takes is a few poorly written paragraphs to lose most visitors. Take a look at what your competition is using and compare it to what you're already using or planning on using.

Even though these are just the basics to get you started in Niche Marketing they are extremely important. If you choose what you think is an uncompetitive niche but it turns out it's already dominated by your competition you'll find yourself spending a lot of extra time. Doing your homework usually pays off in the long run.

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