Saturday, December 20, 2008

This marketing strategy puts 42 new distributors in my business

By John Wallen

I've always been a patient person. I realize everything takes time at first with the learning curve and all. I was going to have a firm grip on being a home business owner. Say good bye to a pain in the rear boss, and create my own wealth. I was going to do this no matter what!

Soon I came across a business, a networking opportunity that had it all. I had no idea what an amazing world it would turn out to be. I had no clue what would await me. I realized the frustration of never being able to get a hold on something for the first time ever, in my life.

4 months, 8 months, almost a year without any real progress. Every opportunity to get opt in traffic to the millions of opportunity seekers that come my way, I was on board. But that was the problem, I was I the same boat as them looking for a magic lamp of some sort.

I was in a real home business going no where. The dreams of wealth and success had succumb to the harsh realities of business ownership in such an amazing industry. But selling and sponsoring is hard work, and I couldn't seem to get a grasp on the skills I needed to succeed.

I came across something that caught my eye in this ezine, and I wish I had found this sooner. It said, "if you are persuasive enough to sell someone on your business, you can get them emotionally pumped up on the opportunity, you will have a good chance of selling or sponsoring a good amount of people.

Once the emotional high goes away in a couple of weeks or so, that person will more than likely have remorse. They quit and start to go on with where they were before. This unfortunately goes on all the time in the network industry". And is exactly my story.

I was thrown off by this article because it went on to say, "Within the sponsoring process, the goal is not to sell our prospects on a product or opportunity". That sounds completely backwards and counter productive doesn't it? After all, what's the point if you're not there to make a sale right?

It all started clicking in my mind, I was realizing something. There's to many problems in this industry with selling. It stems from the initial offering of the opportunity. There's so much focus for the new rep to go by the script and make the sale.

Were going head to head with objections, trying to close the deal. Peoples natural instincts are that of not being sold, it's like were fighting a ton of little battles. Prospects have no trust, and are afraid of getting ripped off. That was a good day for me. I found a better way for the customer, the possible new distributor. Including yours truly.

This is something every entrepreneur should take a look at. Prospects will actually be drawn to you. This has brought my business full steam ahead in a matter of weeks not months. Just what I needed before it was to late because I was giving up on my business.

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