Wednesday, December 31, 2008

Brand Names and Phone Numbers: A Powerful Combination

By Buck Thompson

Let's face it, every type of business out there is fighting to pull in more customers and make more sales. If you are in a business that needs your potential customers to actually call you, then you are going to need a marketing campaign that is going to blow people out of the water! For your campaign to be successful you will need potential clients to remember your business name, and once they know that, they also need to know how they can contact you.

The first thing that you need to do is give your phone number the power of your brand name. Phone words are used for this purpose. Phone words help clients to remember phone numbers simply by remembering a brand name or a specific service your company provides.

The big question here is how exactly do phone words work? All a person needs to remember is the specific name of a company or the brand that the company sells; from there they can click the numbers that actually correspond to letters on their cell or home telephone keypad. Phone words, sometimes also called phone names, will help your advertising campaign to make a lasting impression.

As an example, if you saw an ad and the phone number given was 1300 362 873 do you think your audience would actually remember it? Or is it easy to remember 1300 FOCUS FIT?

If you still are not convinced, then let's look at the facts, and decide how effective phone words really are!

- Its over fourteen times easier to remember a phone word than a phone number

- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.

- Advertising rates in the U.S. as well as the U.K. have shot through the roof 350% thanks to the use of phone words.

- With only 3 seconds for an advertisement to create a positive impression on your potential customer, Phone words have been hugely successful as it brands your phone number as well as making it easier for people to remember.

- Phone words are another way of telling your customers that you care. The whole point of advertising your phone number is so people can remember it!

Now, let's take a look at a real success story, let's go back to the 1300 FOCUS FIT phone word. This company, based in Australia actually earned an extra $31,200 in sales alone within the first two months of using phone words. This is not just an example; this could happen to your company as well!

So now, the question is how to you get your own phone word? It all comes down to picking and choosing the right service that can provide you with the right phone word. Australia has a very useful service called 1300 EasyDial phone words (http://www.1300easydial.com.au). Once you choose a service provider such as this one, you will be guided through a step-by-step process enabling you to register your very own phone word!

One of the great features they provide is a tool that helps you find and select an appropriate phone word. The most effective phone words are generally those that include your brand name or the key service for which you are known.

So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.

After phenomenal results in the United States and the UK, phone names are now taking Australian markets by storm. Many big companies like Telstra, Qantas, and even small business owners like Focus Fitness are enjoying thousands of qualified leads as a result of phone words. It's time for you to consider a phone word for your business.

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