Thursday, December 25, 2008

Link Building With Article Submissions

By Dan Duvano

You likely will have already heard a little bit about link building. Link building (just to reiterate) is one of, if not the most important method of improving your websites search engine rank - also known as search engine optimization. Dedication to a good link building campaign can reap a huge harvest in traffic and visitor volume.

More than simply building links is to make sure those links are of high quality. High quality links need to be from a well developed site, on a topic relevant to the topic of your site. A very popular and effective method for gaining such top quality links is to submit articles to various places.

What then is article submission? Article submission is the process of you or someone else writing an article, and then submitting that article to a number of article directories. There are a large number of these directories around the internet. At the end of each article you write you can add some information about the author, including a link to your website.

Benefits of Article Submissions

Article submissions are very popular as a link building method, which is due to the fact that they offer other benefits aside from simply building links.

Should you be unsure about whether article submission is right for you please read the rest of this article before deciding, as the benefits are significant.

First benefit - Reputation

First of all, a top benefit of link building is that it helps to build up your reputation. When you are building an online business, it's definitely important to make sure that you are viewed as an expert and someone that people can trust. When you use article submissions that include quality information, people will begin to see you as an expert in your field, they'll trust you, and you'll effectively build up your reputation.

You'll find that in order to convert visitors to customers, they will have to trust you. If you can build up that trust before they even visit, you'll be more likely to make the sales you want to.

Reason #2 - Advertise For Pennies

Article submissions, a link building method often used by link building services, also have the benefit of working like cheap advertising. Many article directories are totally free to use, and if you write the articles yourself, you'll only spend a bit of time on this type of advertising. Even if you pay someone else to write the article, you'll still find that this is a cheap method of advertising your site, not to mention link building.

Reason #3 - A Top Advertising Method

Article submissions end up going far further than mere article directories. They will be republished by any number of people into weblogs, ezines, other websites and more - and all without any further effort from you. As your article continues to find its way around the internet, your personal and website brand will continue to grow.

Link Building - How It Works

Now that you understand some of the great benefits of article submissions, you may be wondering how it helps to build up links and why so many link building services use this link building method. Well, in the resource box at the end of your article, you can put in a link to your site. This means that you build links wherever you submit your article.

When people republish this article, wherever they do, they have to include the resource box and therefore provide you with yet one more link. In this way the number of links you have keeps growing organically.

So in summary, article submission builds up links, it brands you and your website, and it provides direct advertising for your site. What more reason do you need to get started with this excellent method?

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