Thursday, July 3, 2008

Succesful marketing: JcPenney coupons with free shipping

By Priscilla Queen

JC Penny is one of the largest and biggest chain of retail stores in the world. James Cash Penny started the first store in the year 1902 at Kemmerer and Wyoming. They are operating even today. It is undoubtedly a great achievement, though the path to reach the goal of success was not an easy one. New paths and methods were formulated with their business model, that still operate today.

Earlier, it was started with one retailing store. Today, more than 1050 stores are being operated throughout Puerto Rico and United States. The line of product consists of mainly household articles and conventional merchandise. In addition there are many departments that are being leased out like portrait studios, optical and jewelry departments.

The stores represent the consumer section and hence they are forced to face with high level competitors. To maintain a steady growth in business they launch attractive offers to impress their customers. Hundreds of such offers are being poured out to their customers each year. Free shipping is one of the most popular features offered by JC Penny.

Customers always find it an unnecessary expense when it comes to shipping. They would not mind in spending huge money to buy the products that they want, but spending almost half of the product cost on shipping is hard to digest. JC Penny was able to understand this mentality of its customers, and hence came up with offers that provide shipping free of cost.

Lot of changes implemented in the areas of administration and logistics, enabled JcPenneys to come out with great offers. Shipping the products from one corner of the country to the other requires a huge amount of effort in a vast country like United States. JC Penny opened many dispatch points and warehouses at strategic points in the country. Products were delivered easily to the customers without additional shipping costs.

The JC Penny free shipping coupons are usually available online while shopping on Jcpenneys website. These coupons have a certain code that is entered when you are in the checkout section. Usually JC Penny offers free shipping coupons for any purchase over $99. This is a successful marketing strategy, as the company does not lose any significant amount by providing this offer to its customers.

Coupons are normally supplied on the basis of seasons and contain a corresponding date of expiry. JC Penny free shipping coupons can be redeemed by merely clicking on the connected link with says 'redeem my free shipping coupon" on their respective web site. Some of the other competitors in the retail secor are Ikea, Wal-Mart and Home Depot.

Though customers are provided with offers from its competitors, people are mainly attracted towards JC Penny because of its free shipping incentive. The company doubled its profits by adopting free shipping coupons. Its customers remain loyal due to the benefits with free shipping coupons and products, which enable their items to be delivered quickly with ease.

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