Tips for helping your Copywriting Business

By Ray Edwards

This article will examine how to increase your client base and improve your writing.

Improving these two skills will dramatically increase your income. Many copywriters are very skilled but fail to attract clients. To overcome this you must learn to sell yourself, this will help you set yourself apart from other freelance copywriters on the market. You need to make a portfolio of all your best work. It should also include a letter showing your qualifications, examples of your work, as well as testimonials from your previous clients. This way they can see some of your past projects and who you've worked for. If you can, reference as many Fortune 500 companies you have been affiliated with. Do not include potential customers in you letter if you are just starting out as a copywriter, only include past clients. If you are starting to do some freelancing work, be sure to include some of your work from an advertising agency if you can.

There are two ways that you can acquire more clients. The first is to post your availability and portfolio on a website such as elance.com or directfreelance.com. These sites also allow you to research companies that you are considering writing for and advertise yourself. Another way to find new clients is to read the business section of your paper and cut out articles with companies in your field. These companies could turn into potential leads.

Improving your writing is very important as a copywriter. The best way to do this is to read books by the experts such as Dan Kennedy. His books are extremely helpful and will illustrate how to write successful copy. Specifically check out "The Ultimate Sales Letter," it will help you improve your writing immensely. It is easy to read and he goes through several examples to illustrate his points.

Hopefully this article has benefited you. Stephen King once stated in Time Magazine that writing was similar to working out. As you lift weights, you'll get stronger. Copywriting is similar. The more you write, the better you will get.

About the Author:

For tips, tricks, and tactics of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.