As 'off base' as it may sound, the worst thing you can do to attract the maximum number of high-quality clients is to advertise to SELL your services.
Why? Because selling - especially the selling of services - is a sequential process.
And trying to sell your services right off the bat is like asking someone to marry you on the first date. What then should you do?
This:
You should use a marketing principle that's referred to as educational based marketing. Which is 180 degree u-turn on traditional marketing and selling.
The way educational based marketing works is like this:
In your advertisement (whether offline or online) - instead of promoting your services - you advertise what's called a 'lead generation tool.' An example of a lead generation tool is a free educational report.
Here are 3 reasons why an educational based free report is so powerful:
1). It 'screens and sorts' your prospects and qualifies / disqualifies all the time-wasters before you decide to speak with them on the phone or meet with them in person.
2). The educational based report slants the buying criteria in your favour - without you overtly selling yourself or your services.
3). Most important of all - the educational based report will position you as the expert and authority in your industry. In other words - you'll be perceived as a trusted advisor instead of a slick salesman.
Which is very important. Because know this:
All things being equal, people won't buy from you unless they perceive you as a trustworthy expert.
So the lesson is to put together a free educational based report you can promote in your ads (online and offline) to build your prospect list and watch your sales soar.
Michael Silk.
Why? Because selling - especially the selling of services - is a sequential process.
And trying to sell your services right off the bat is like asking someone to marry you on the first date. What then should you do?
This:
You should use a marketing principle that's referred to as educational based marketing. Which is 180 degree u-turn on traditional marketing and selling.
The way educational based marketing works is like this:
In your advertisement (whether offline or online) - instead of promoting your services - you advertise what's called a 'lead generation tool.' An example of a lead generation tool is a free educational report.
Here are 3 reasons why an educational based free report is so powerful:
1). It 'screens and sorts' your prospects and qualifies / disqualifies all the time-wasters before you decide to speak with them on the phone or meet with them in person.
2). The educational based report slants the buying criteria in your favour - without you overtly selling yourself or your services.
3). Most important of all - the educational based report will position you as the expert and authority in your industry. In other words - you'll be perceived as a trusted advisor instead of a slick salesman.
Which is very important. Because know this:
All things being equal, people won't buy from you unless they perceive you as a trustworthy expert.
So the lesson is to put together a free educational based report you can promote in your ads (online and offline) to build your prospect list and watch your sales soar.
Michael Silk.
About the Author:
About the author: Michael Silk is an in-demand marketing strategist and freelance copywriter. For Michael's free report on go to his website at . You can reproduce this entire article.
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