Sunday, July 20, 2008

How to Link Your Way to the Top of Google and Yahoo

By Daniel Z. Kane

Whatever the purpose of your website or blog...whether it is for fun or for profit, it stands to reason that you want as much traffic as possible. Nobody ever complains that they're frustrated because too many people visit their blog or website.

If your website traffic is composed of "targeted visitors"...folks with a high level of interest in the subject of your blog or website, that's even better.

Anybody can buy traffic, and most folks who do pay too much for it. But, wouldn't you rather get the free traffic that comes as a result of high search engine rankings?

Think about these things for a minute and the first million dollar "secret" becomes obvious. If you want your website to get as much traffic as possible...if you want that traffic to be targeted, good search engine rankings are critical.

The second million dollar "secret" is a little less obvious, but not surprising. The best way to get organic search engine traffic is by conducting a well-conceived, sustained link building campaign. Of course, the content of your site is important. Of course you must carefully choose your keywords, have them appear appropriately on your website, and use them in your link anchor text. But, once those things are done, your ongoing focus should be on obtaining high quality links.

Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.

Requesting links on individual websites can also lead to a big boost in your search engine rankings. And, there are software programs that automate the process of identifying websites on subjects related to yours and contacting their webmasters. Alternatively, you can accomplish the same things manually, but it will be far more time consuming.

My organization has offered a free ten lesson course in search engine optimization designed to help website owners for more than five years. Of all the many things we discuss in the ten lessons, we have found out, over and over again, that nothing is more important than linking.

If you are serious about the success of your website and you are not yet conducting an aggressive link campaign, you should begin doing so today.

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