Friday, January 16, 2009

How Important is Article Marketing

By Brent Sweet

Articles are one of the most effective marketing tools on the internet. First of all they are free to publish, they are read, and they give you the credibility you need. The key to getting the most out of an article is to have a well written article that shares useful information. You need to make your article informative to promote your website, not just a blatant attempt at getting a sale.

Here are a few benefits to article marketing:

Credibility - The more information you provide to the readers of your articles the more they trust you. As your readers trust you they begin to treat you as the expert in your field. This will build a personal and business reputation for you. It also builds your business brand. The fact is that as people begin to trust you personally they will also trust your recommendations and products.

You get inbound links - Most professional SEOs use article marketing as a way to push their clients sites to the top of the search engines. The way this is done is through the resource box. This is the box that as at the end of all articles in directories on the internet. This box contains information about you, your site as well as a link. As webmasters across the internet publish the article they have to leave the resource box on there, which creates a one way relevant link to your site.

Higher Search Engine Ranking " Naturally if you have several one way links pointed to your site you are going to increase your ranking. The key to this is to make sure you are using the correct anchor text in your links on your resource box.

The proof of Effective Article Marketing:

I want to restate that the most important thing is that you write an informative article, not a pitch. If you want proof of your marketing and how often your article is published, just search for the title in quotes on the major search engines. This will tell you how many times it was published. Make sure you do this about 1-2 months after submitting or you won't see all the results. Webmasters are more likely to publish informative articles, not sales pitches.

It doesn't take long to see the viral marketing effects of your article if it is written correctly. Many webmasters use articles as content for their sites.

If you hire somebody to do optimization for you, they usually will provide a report of all the submissions they have done. A lot of these services will charge either a flat fee for one article, or will submit multiple articles as part of a subscription. You need to go out right now and find these services, it is time you get your business on track and noticed!

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