Regardless of what is said on the internet there are several different ways to get good search engine rankings. It is also a lot easier that some people would like you to think. It simply amazes me how many sites are ranked that have no clue what they are doing. The ones that are number one, but it is obvious that they aren't really optimizing for that word. The reason I wrote this is to give you some things that you can focus on to get your site ranked well.
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
So what is in your control?
- Your title tag " The most important part. I suggest picking 5 keyword phrases that you want to rank high for and then arranging them in a manner that you dont repeat words, but that it is readable.
- Your body text. Make sure that in your body text you use each keyword at least once that you want to rank for. I am not one of those it has to be in H1 tags or Bold. Honestly I think those carry so little weight that unless you are at number 2 and want to move to number 1 then you might do it. The fact is these arent the difference between being on page 10 and page 1.
- Your site design " you have to make sure that your site can be indexed. Do not put a bunch of gibberish after your file name, it wont help.
- Link Building " You have to have links. The two suggestions I have is to create link bait, something someone will want to link to, or submit articles related to your field. Submitting articles is honestly the only way YOU control how people are linking to you.
There you go, 4 things in your control. If you want to improve your rankings, work on these 4 things always. They are how you get to the top and what is in your control.
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
So what is in your control?
- Your title tag " The most important part. I suggest picking 5 keyword phrases that you want to rank high for and then arranging them in a manner that you dont repeat words, but that it is readable.
- Your body text. Make sure that in your body text you use each keyword at least once that you want to rank for. I am not one of those it has to be in H1 tags or Bold. Honestly I think those carry so little weight that unless you are at number 2 and want to move to number 1 then you might do it. The fact is these arent the difference between being on page 10 and page 1.
- Your site design " you have to make sure that your site can be indexed. Do not put a bunch of gibberish after your file name, it wont help.
- Link Building " You have to have links. The two suggestions I have is to create link bait, something someone will want to link to, or submit articles related to your field. Submitting articles is honestly the only way YOU control how people are linking to you.
There you go, 4 things in your control. If you want to improve your rankings, work on these 4 things always. They are how you get to the top and what is in your control.
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