Wednesday, December 3, 2008

When Looking For A Professional Copywriter, Look For This...

By DK Fynn

Are you looking to hire a professional freelance copywriter who can take your business to the next level?

Are you frustrated because you can't seem to find the one that's right for you?

From the prospective of a professional freelance copywriter, I have to say that I know exactly how you feel. It's frustrating when there's so much choice, and seemingly so little distinction among the choices. In the next few minutes, I'm going to reveal one of the little-known, most important secrets you need to look for when hiring a freelance copywriter. This really is somewhat of a secret, because unless you know you should be looking for this, it won't be apparent until it's too late. What compounds this problem is that a lot of potential website copywriters don't distinguish themselves they way you'd want them to.

So...what is this secret?

The secret is this: You don't want someone who's "just a copywriter."

In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.

You're probably asking, "What do you mean by that?"

It's basically the idea of not losing sight of the forest for the trees. There's a lot more that goes into your product's or service's success than just the salespage, the e-mails and other promotions. Granted, the grunt work of a professional copywriter is critical, but it's not the only piece. Who you're really looking for is a true professional who understands this.

This is the reason why professional freelance copywriters use the following titles:

Direct-response website copywriter and marketing consultant

Freelance copywriter and marketing strategist

Business strategist and direct-response copywriter

Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.

In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.

That's why you need a freelance copywriter who's also a marketing strategist.

Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.

That's why you need a freelance copywriter who's also a marketing strategist.

In conclusion, I hope that what was introduced as a "secret" just a few minutes ago is now an apparent necessity. Working with someone who really understands you, your market, and what you're trying to accomplish will dramatically increase the chances of your project's success.

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