A telephone number that spells a word is called a phone word. Each telephone key is linked to a group of letters, which are written under the numbers on the keypad. You can use these effectively to catch the attention of both current and potential customers. Many marketers use this method to spell their brand name.
Though this strategy is quite niche in Australia, its full potential is yet to be uncovered. When used, results have been easily observable through a boost in profits. The right number positions itself in the minds of the customer, creating a long term impact. For example 1300 SPARK can be dialed if you are in a need for an electrician. The numbers associating the brand name are easy to remember. It also has the added benefit of imprinting the brand in the customers mind.
Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor's number. A company can gain the right edge by being exclusive with their number.
The clear advantage of Phone words is that you don't need to spend a fortune creating a new client base. You actually generate quality leads and yield better results. There is another benefit: if one customer recommends a company to another stating the phone word, it is ensured that the correct company name will be conveyed.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
This strategy is commonly used by big brands in Australia, with companies such as AAMI, Telstra, Subway and many others already reaping the benefits of Phone words. In short Phone words are cheap and effective. The simplest way to get on the Phone words wagon is to contact a suitable service provider (1300 Easy Dial is a good one). They provide a variety of phone number options including 1300 and 1800 numbers. 1300 numbers share the cost of the call between the customer and the business whilst 1800 numbers place the entire cost on the business. They also provide tools to help you choose a professional and effective phone word.
Getting a phone word is simple. To get a fixed word, you have to have rights for a certain area. The word needs to be registered with a service provider. After having done this, you can readily lease the number. With this initial investment, you get excellent returns with a little effort. You can run two parallel services with two Phone words for the same business.
Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today's world, Phone words are a must-have tool for every upcoming business.
Though this strategy is quite niche in Australia, its full potential is yet to be uncovered. When used, results have been easily observable through a boost in profits. The right number positions itself in the minds of the customer, creating a long term impact. For example 1300 SPARK can be dialed if you are in a need for an electrician. The numbers associating the brand name are easy to remember. It also has the added benefit of imprinting the brand in the customers mind.
Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor's number. A company can gain the right edge by being exclusive with their number.
The clear advantage of Phone words is that you don't need to spend a fortune creating a new client base. You actually generate quality leads and yield better results. There is another benefit: if one customer recommends a company to another stating the phone word, it is ensured that the correct company name will be conveyed.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
This strategy is commonly used by big brands in Australia, with companies such as AAMI, Telstra, Subway and many others already reaping the benefits of Phone words. In short Phone words are cheap and effective. The simplest way to get on the Phone words wagon is to contact a suitable service provider (1300 Easy Dial is a good one). They provide a variety of phone number options including 1300 and 1800 numbers. 1300 numbers share the cost of the call between the customer and the business whilst 1800 numbers place the entire cost on the business. They also provide tools to help you choose a professional and effective phone word.
Getting a phone word is simple. To get a fixed word, you have to have rights for a certain area. The word needs to be registered with a service provider. After having done this, you can readily lease the number. With this initial investment, you get excellent returns with a little effort. You can run two parallel services with two Phone words for the same business.
Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today's world, Phone words are a must-have tool for every upcoming business.
About the Author:
About the author: Buck Thompson stresses the benefits of phone words on his website where you can read information and advice to help you choose effective telephone words that will maximise your profits.
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