You may notice some vehicles with bumper stickers attached. As you drive along you will sometimes almost subconsciously read the messages. If the words and designs that are printed on the bumper sticker are set out well enough it will really get your attention and leave an impression on you. Various kinds of bumper stickers are currently being used as an effective marketing instrument to help increase sales for businesses.
Because bumper stickers are so simple, they are also extremely cheap. Unlike costly traditional methods such as TV advertisements the efficiency with which bumper stickers promote a product or service of a company is phenomenal. With unique designs and messages, people will be tempted to put your stickers on their bumpers. Their vehicles will serve as mobile endorsements of your product or business.
Many bumper stickers are often used to convey political messages. They are also used to create an element of suspense and surprise. Care should be taken however in the design to avoid sarcasm and to use terms that convey exactly the message intended.
Driving in the usual traffic makes life monotonous and boring. With a captivating message, a person will be forced to think about what is written. If well placed, people start associating the product with the message on the sticker. As compared to other methods of advertising, bumper stickers can be the most cost effective and are able to capture a large audience. Think of so many vehicles advertising your business.
Bumper stickers can also create brand awareness for products which aren't well positioned in their market. This can be achieved in a short span of time with the right message. When designing a sticker it should be noted that humor grabs the maximum attention for a person. A message like "Few Women admit their age: Fewer men act it" is the right way to use humor. Who wouldn't want their vehicle to be eye candy for other people?
Care should be taken though when using humorous messages. The message should not contain anything offensive or use explicit language. Include humor that is off-beat. Come up with an idea that is clever and adorable. Use something that is out of the box, and that shouts to the customer "READ ME". The material you use for your sticker is also important. Vinyl clings and magnetic stickers are both popular options.
Bumper stickers will surely continue to be an effective, cheap marketing option into the future. Most businesses are in a position in which a well thought, well designed, bumper sticker with a clear message could help to increase profits. A bumper sticker campaign would also work well alongside other marketing strategies.
Bumper stickers are a great marketing tool, and if used effectively with the right meaning they can prove to be a boon for your business. Alternatively if the meaning is wrongly perceived they can also be a disaster. Therefore market properly, think creatively and make your bumper stickers unique.
Because bumper stickers are so simple, they are also extremely cheap. Unlike costly traditional methods such as TV advertisements the efficiency with which bumper stickers promote a product or service of a company is phenomenal. With unique designs and messages, people will be tempted to put your stickers on their bumpers. Their vehicles will serve as mobile endorsements of your product or business.
Many bumper stickers are often used to convey political messages. They are also used to create an element of suspense and surprise. Care should be taken however in the design to avoid sarcasm and to use terms that convey exactly the message intended.
Driving in the usual traffic makes life monotonous and boring. With a captivating message, a person will be forced to think about what is written. If well placed, people start associating the product with the message on the sticker. As compared to other methods of advertising, bumper stickers can be the most cost effective and are able to capture a large audience. Think of so many vehicles advertising your business.
Bumper stickers can also create brand awareness for products which aren't well positioned in their market. This can be achieved in a short span of time with the right message. When designing a sticker it should be noted that humor grabs the maximum attention for a person. A message like "Few Women admit their age: Fewer men act it" is the right way to use humor. Who wouldn't want their vehicle to be eye candy for other people?
Care should be taken though when using humorous messages. The message should not contain anything offensive or use explicit language. Include humor that is off-beat. Come up with an idea that is clever and adorable. Use something that is out of the box, and that shouts to the customer "READ ME". The material you use for your sticker is also important. Vinyl clings and magnetic stickers are both popular options.
Bumper stickers will surely continue to be an effective, cheap marketing option into the future. Most businesses are in a position in which a well thought, well designed, bumper sticker with a clear message could help to increase profits. A bumper sticker campaign would also work well alongside other marketing strategies.
Bumper stickers are a great marketing tool, and if used effectively with the right meaning they can prove to be a boon for your business. Alternatively if the meaning is wrongly perceived they can also be a disaster. Therefore market properly, think creatively and make your bumper stickers unique.
About the Author:
Author: Buck Thompson provides more information on bumper stickers on his site where you can learn ways to give your business an edge with creatively designed stickers.
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