To find out right away why the people search industry is such a hot niche, go to Google and Yahoo, the two largest search engines on the web today, and enter "people search" in the search box. You'll get results in the millions. This niche is a hot trend, and it's one that is predicted to continue for a long, long time. Why? For one thing, it's fast and easy. Faster than looking something up in your local phone book -- and who uses those anymore anyway? And it's way easier. Plus I think internet users are just curious as well, and they know the information they are looking for is only a click away.
Exactly how do you get into this business? Well, you could certainly create your own website and then spend years and thousands of dollars to develop your search database, but that method would probably not be very practical for most people. A much easier way is to join an already existing business such as an affiliate program.
A good affiliate program should contain these elements. First, it should be very easy to navigate the site. Second, it should be easy to get your own website up and running. Third and most important, you should be provided with good training material, because who knows better than the owner which marketing methods work the best.
Don't forget to plan out your marketing strategy. Some training should have been given to you by the program owner, but just in case you didn't receive any, here is my basic marketing advice for promoting your people search engine.
You need links to your site and lots of them. Write some articles and get them posted. As a matter of fact, write lots and lots of articles. Google and Yahoo love articles, especially those found on the large article sites. Not only can your articles be on the search engines, but your articles may well be picked up to be used by other websites as well. And that means more traffic to your site. To make money you need as much traffic to your site as you can muster. This method takes time, but it's free and won't break the bank.
There are tons of free advertising sites on the web; just do a search for "free ads" or "free advertising." This method is free, but it does have some drawbacks. On free sites your ad won't stay on the first page very long, so you will need to repost it frequently.
Forums generally will not allow you to post advertising messages, unless it just happens to be an advertising forum. It's a great way to network with others, though, and you're usually allowed to post your link in your forum signature. And always, always, read the forum rules before you post anything.
And then, of course, there is paid advertising (paid-to-click). Google Adwords, of course, is the best known, but many also use Yahoo and MSN as well as smaller ad services with great success. I do not recommend this for beginners, though. It's really easy to lose a lot of money with this method if you don't know what you're doing. It requires a lot of testing plus a significant budget to get started. It's best to read the free resources online about this type of marketing before you even think about trying it.
Buying traffic is lame. It might get your Alexa ranking up, but it definitely will not make you any sales. The majority of sites that sell traffic do not send real actual people to visit your website. The traffic is all fake -- it's produced by an autobot. So, no, do not do it. Not ever, not ever, not ever.
The hardest part about any online business is just getting started. I hope my suggestions have given you the motivation to do just that.
Exactly how do you get into this business? Well, you could certainly create your own website and then spend years and thousands of dollars to develop your search database, but that method would probably not be very practical for most people. A much easier way is to join an already existing business such as an affiliate program.
A good affiliate program should contain these elements. First, it should be very easy to navigate the site. Second, it should be easy to get your own website up and running. Third and most important, you should be provided with good training material, because who knows better than the owner which marketing methods work the best.
Don't forget to plan out your marketing strategy. Some training should have been given to you by the program owner, but just in case you didn't receive any, here is my basic marketing advice for promoting your people search engine.
You need links to your site and lots of them. Write some articles and get them posted. As a matter of fact, write lots and lots of articles. Google and Yahoo love articles, especially those found on the large article sites. Not only can your articles be on the search engines, but your articles may well be picked up to be used by other websites as well. And that means more traffic to your site. To make money you need as much traffic to your site as you can muster. This method takes time, but it's free and won't break the bank.
There are tons of free advertising sites on the web; just do a search for "free ads" or "free advertising." This method is free, but it does have some drawbacks. On free sites your ad won't stay on the first page very long, so you will need to repost it frequently.
Forums generally will not allow you to post advertising messages, unless it just happens to be an advertising forum. It's a great way to network with others, though, and you're usually allowed to post your link in your forum signature. And always, always, read the forum rules before you post anything.
And then, of course, there is paid advertising (paid-to-click). Google Adwords, of course, is the best known, but many also use Yahoo and MSN as well as smaller ad services with great success. I do not recommend this for beginners, though. It's really easy to lose a lot of money with this method if you don't know what you're doing. It requires a lot of testing plus a significant budget to get started. It's best to read the free resources online about this type of marketing before you even think about trying it.
Buying traffic is lame. It might get your Alexa ranking up, but it definitely will not make you any sales. The majority of sites that sell traffic do not send real actual people to visit your website. The traffic is all fake -- it's produced by an autobot. So, no, do not do it. Not ever, not ever, not ever.
The hardest part about any online business is just getting started. I hope my suggestions have given you the motivation to do just that.
About the Author:
Samantha Carterson searches for quality online businesses to recommend to her readers. Her latest recommendation includes people search program
No comments:
Post a Comment