There are several things you can do to overcome some of the troubles during a difficult economic situation for recruiting methods. You have to take the time to create other avenues that will work well for you.
I suggest you start by using a CRM pipeline that makes sense for your company and your ATS if you use one. You want to nuture these potential clients by using different social media sites like LInkedIn, ZoomInfo, and search engines to gather many different names.
Once you start to collect names make sure that your company has a solid CRM in place like Salesforce or Sugar. It will take some time to get out of the funk of this economy, but while this is happening you are building a funnel that will produce great results. When times turn around your ideal candidates will be already connected to you and quick to hire.
I suggest that you look to cut your recruitment advertising in half if you can if it isn't online. Start investing into a small talent site to gather your ideal candidates to it. You can create a community with info on jobs, interview preparation, and a good place for candidates to interact with each other.
This will also allow them to be nutured through your CRM with educating information that they will find valuable. As you mold this community you can find the right candidates with these positions and push for strong effort and potential impact based on strong resumes and work experience.
It becomes important to mold your small site with talented SEO and SEM techniques that work. The more you use these methods, the better of you will be short term and long term. As you learn to use both methods you become well versed in creating success.
There is a lot to be said for intelligent use of online marketing because the internet is a great way to funnel your talent the right way for the right jobs. You can create the image you want them to see instead of the annoying recruiter that many try to avoid.
Start using online techniques now before you get too far behind. If it is too much of a challenge then go use a company like Entice Labs or Jobs2Web for help on online marketing.
I suggest you start by using a CRM pipeline that makes sense for your company and your ATS if you use one. You want to nuture these potential clients by using different social media sites like LInkedIn, ZoomInfo, and search engines to gather many different names.
Once you start to collect names make sure that your company has a solid CRM in place like Salesforce or Sugar. It will take some time to get out of the funk of this economy, but while this is happening you are building a funnel that will produce great results. When times turn around your ideal candidates will be already connected to you and quick to hire.
I suggest that you look to cut your recruitment advertising in half if you can if it isn't online. Start investing into a small talent site to gather your ideal candidates to it. You can create a community with info on jobs, interview preparation, and a good place for candidates to interact with each other.
This will also allow them to be nutured through your CRM with educating information that they will find valuable. As you mold this community you can find the right candidates with these positions and push for strong effort and potential impact based on strong resumes and work experience.
It becomes important to mold your small site with talented SEO and SEM techniques that work. The more you use these methods, the better of you will be short term and long term. As you learn to use both methods you become well versed in creating success.
There is a lot to be said for intelligent use of online marketing because the internet is a great way to funnel your talent the right way for the right jobs. You can create the image you want them to see instead of the annoying recruiter that many try to avoid.
Start using online techniques now before you get too far behind. If it is too much of a challenge then go use a company like Entice Labs or Jobs2Web for help on online marketing.
About the Author:
Cade Krueger works with recruiters as the Director of Sales for Entice Labs and helps recruiters with locating ideal candidates through online recruiting for quality hires. He also promotes a product, called TalentSeekr, for recruiting job candidates that reaches five times the audience at a tenth of the cost of job boards. This helps to save recruiters time and money.
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