Saturday, December 13, 2008

How To Create Landing Pages Quickly and Easily

By June Carr

We live in a fast tempo world, the Internet is immediate, sales are made quickly, downloads are expected immediately after completion of a sale, fail in any step of the process and sales will plummet. Knowing that how is it possible to create a professional landing page, one that captures the reader's attention, points them easily and quickly to a decision resulting in a sale? The answer can be complicated or easy, depending on your skill set or the software you utilize.

Landing pages are actually designed with one thought in mind, to get your visitors to make a decision, preferable the decision that you want them to make. The difficulty is creating a landing page that will influence your visitor, touch upon the emotional triggers that will cause them to buy, is what separates a good landing page from a mediocre one. If your landing page is not causing the proper reaction, you either must make a change, or lose sales. The question is, will you do it by hand or use a landing page generator?

Even with professional know-how, crafting and creating a good landing page can take significant time and resources; however was software it can be done very quickly. This software can allow you to create more than one version of the landing page (good for split testing) quickly and easily.

Perhaps there will come a day when our computers will have true artificial intelligence, and understand both the art and science of marketing, today however we still must use our brains and understand the mind of our visitor. Certainly we'd craft a different landing page for a single mom then for a teen interested in gaming. Landing page generators (good ones) guide you through the process, prompting you to make informed decisions that will affect the look and feel of your landing page. By doing so you'll be adding the proper formatting, graphics, video and emotional triggers that accomplish two things.

1. Give your visitor, what they are looking for.
2. Put a plus sign in the sales column for us.

When you see a landing page that works, you'll immediately understand how a visitor can move from point "A"a to point "B", which will ultimately result in a sale or a sign up. Think of a landing page generator, as your best friend and private programmer. This best friend is not only an excellent programmer, they also know how to use copy and tailor it to be effective, professional sales page

When we create this page we want to keep it simple, ensuring there are no distractions from the desired result.

If you have a background in HTML, or PHP, you could probably learn to create your own landing page, and I encourage you to increase your knowledge. However, I also encourage you to use your time efficiently, and if you're testing a landing page, you'll need to create variations on a theme, possibly 10 or more pages. If you multiply that number, by 10 products, you can easily see 100 pages are needed, which are very time consuming to create. However, a landing page generator can create these same pages in minutes.

FACTOID: performing a split test is a way to find out which page outpolls the other. With this knowledge, we can show our visitors the page with the overall best sales percentage.

There are many tools, a marketer can effectively use to increase their sales (conversion rate) and one of the most important tools is a landing page generator, used properly it can take your marketing to the next level of success.

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