The fact that you are wondering which type of advertising is better leads me to believe that you understand marketing is clearly the life blood of your online business. The large majority of your time should be spent advertising and promoting in some form or another. Let's talk about which is better between paid vs free marketing methods.
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward.
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
Now that you are clear that either way there is a cost involved you must decide how to proceed. Determining how much you time is worth or how much time you have to dedicate to your marketing efforts is the first place to start. Then you must determine your personal ability to carry out certain tasks as well.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward.
About the Author:
Want to take a peek at a legitimate internet home business or just take a quick video tour of author Kylon Trower's home based business office in beautiful Santa Clarita, CA.
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