Thursday, December 4, 2008

Free Chiropractic Marketing

By Matthew Loop DC

No one ever guessed that one day the very best chiropractic marketing would come at no cost at all, but that's exactly the case today. The old ways of monetizing your chiropractic practice have drastically changed in the last couple years thanks to the phenomenon of social media and Web 2.0. Today it's incredibly easy to directly connect to your targeted demographic through YouTube, MySpace, Facebook, and countless others. The fact of the matter is, these people are on these sites to meet others and gain information, so often they are the ones that seek you. When you share your information with them, there are no boundaries in the sharing network.

For the past three years I have used social media websites to get an incredible amount of new patients through the door and make multiple forms of other income, and my ability to help others do the same has skyrocketed. I thought I once knew what it meant to brand yourself, but I can safely say that those old notions have been thrown on their head thanks to the virtual community and Web 2.0. The old way of filling my community's mailboxes with pamphlets and advertisements and going to my local chamber of commerce meeting is really a thing of the past! And thank goodness, because it didn't do a whole lot of good in the old days either!

Through social media platforms like MySpace, YouTube, and Facebook, I can connect with hundreds, even thousands of people every day and have much more of an impact. It simply comes down to leverage and time multiplication. I can leverage and multiply my time very effectively and consistently put my message in front of hundreds of thousands of people in the community.

The success of my MySpace page continues to astound me with each passing day. I have a tremendous 6,400 friends, and 3,000 of those people are member my community who are interested in my services. You can't beat that kind of exposure, and it didn't cost me a cent! Viral marketing takes my message to thousands of people, catapulted from one person to the next.

If you're still spending a ridiculous amount of money on advertisements, postcards, yellow page ads, newspaper drops, and so much more, then you're on the fast track to financial ruin. Chiropractors can't afford to waste their money during these difficult financial times. You need to be making more money, and spending less in the process. Over 90% of chiropractors are sinking under the weight of the same marketing strategies that don't work. You don't have to drown with the rest of them!

When you have the courage and know-how to use cutting-edge marketing techniques that truly get the job done, then you put yourself and your practice in the position to soar to new heights. These innovative practices involve Web 2.0 and social media marketing. You can watch your practice reach new levels practically overnight, and create multiple forms of streaming income from other sources while you're at it. When a marketing rep tries to tell you that they know it all, but don't use these innovative techniques online, then the fact of the matter is that they know nothing. Don't trust them and their old ways.

When you create a YouTube account today, you'll begin to see the power that I'm speaking of. Visit the 3rd most popular website online and go to the "sign in" link to get started. You'll immediately sense that you're on to something big, and you won't spend a dime getting your account up and running.

Once you have your account, begin to do some research and look at the videos. See what appeals to you and what doesn't and leave comments. When you see what's out there you're setting the groundwork for your own wild success online. The amount of footage is spectacular, and the power of Web 2.0 will become very clear.

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