Wednesday, December 3, 2008

Dan Kennedy Information Marketing Secret: Value Your Knowledge

By Neeraj Varma

Would a simple way to make a five figure income every month grab your attention? Gaj Subudhi of superstarsmarketing.com built his business up from scratch to five figures per month in a short period of time. His strategy was to buy courses, use them, then take his personal experience and package it up to help others.

Gaj was interviewed by Rob Toth as part of Dan Kennedy's Info Riches course. The full series of interviews involving the top information marketers is called "Future Of Information Marketing".

Gaj had been a software architect for a large company until he started his online business. Until that point he had no background in marketing or business.

Like the rest of us, Gaj started off buying course after course, trying to "know it all" before he launched his business. He says "if you put more information into your brain it creates more opportunity". Well, he certainly saw a lot of opportunity, but unfortunately, he wasn't part of it until he decided to apply what he learned.

There were a lot of gaps between what the courses said and what happened in real life. When he started explaining these things to people he became a man-in-demand. Gaj says to "use and apply information to create value in the world". He found that the knowledge he gained from applying what he learned had value for others.

There is a lot of information on the in the world. In an effort to keep up, people buy course after course but the problem is that they don't apply what they learn. They get stuck at a certain point so they quit. Gaj says the big money is in "helping people consume in the right way". This is even more important than learning a lot of different things.

More and more information is easily available. Courses that were sold for a lot of money in the past are now available for free. More information just leads to "analysis paralysis". It doesn't allow you to "have your own value or your own voice" says Gaj.

Gaj says that people should "do something with whatever they know" and "try to expose the value of what you know to help people". "Create your own value out of the existing information" that you already have.

Gaj sees that people just don't have the self-confidence to value what they know. He says that there will always be more and more to learn. The growth in the amount of information is exponential...it's unlimited. Someone has put a video on YouTube that is worth watching for every information marketer: http://www.youtube.com/watch?v=jpEnFwiqdx8 .

If you've watched the video you can see that the best thing you can do to help people is to somehow reduce the amount of information they have to consume to get the job done. You can do this by sharing your experience. Show them what works. At some point you just have to know that people will find your experience-based knowledge useful. "Taking action is critical", says Gaj. Despite the fact that there is a lot of information out there, very little is based on experience. That's what people need.

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