If you're like most other chiropractors, you probably have a website online that you were told was going to draw thousands of new customers, but those claims have proven to be empty. Perhaps some webmaster enticed you with claims of past successes, but you still see no new patients walking through your doors. This is the reality of chiropractic marketing today. You're spending tons of money and seeing little results. This is horrible news in these harsh economic times.
These webmasters are making a killing on you, and they're trying to suck as many other chiropractors in as they can. No matter how wonderfully designed and professional your website looks, you can't magically attract people to it just by the fact of its very existence. As the website continues to cost you more money, you need a marketing strategy that will draw people there, and it should cost you nothing.
When you dive into the world of internet marketing and Web 2.0, you're diving into the chiropractor's goldmine. If you refuse to tap into this new and powerful form of marketing, you'll most likely be left in the dust, which is exactly where most of the other chiropractors are today. It seems like the options are endless online. With all the different strategies including Pay-Per-Click, Banner Ads, email marketing, and social media marketing, the question becomes: How do you decide?
Understand this, unlike many have told you, paid marketing and advertising is quickly becoming a dying breed. This is because more and more business owners are waking up to the massive potential of social media which has been blanketing the news lately. Putting together a strategic marketing campaign on social media sites like Myspace, YouTube, Facebook, Digg, LinkedIn and many others can explode your business and website traffic literally overnight. The best part about it is that these networks are 100% free!
Know that you can't do this alone! When you dive into the new world of social media marketing, the potential for error is great. You need someone by your side that has experience and can guide you exactly where you need to be. Don't waste your time trying to reinvent the wheel, when you can have someone show you the tricks to milking Web 2.0 and branding yourself successfully from the beginning.
When you use video to market on YouTube or similar sites, you have a free outlet for your information that is directly targeted to your community. You're going to see countless new patients walking through your doors, and the advertising works for you continuously 24 hours a day.
After only a few short months, some of my videos were seen by literally thousands of people. If this were a Pay-Per-Click engine, can you even imagine how much that would have cost? That's a huge amount of money! You can get some phenomenal indexing for your video on Google if you know the tricks of the trade. Soon you'll find yourself at the top of the search engine, for a price that's cheaper than you ever imagined.
Be cautious and skeptical if a chiropractic website creator tells you that by just having a website, you will get tons of new patients and sales. You could have the best website in the world, but if no one knows about it, then it doesn't matter. If you are looking for mass exposure to your local, national or international community, then marketing via high-traffic social media sites is the perfect way to go and will be very lucrative for your practice.
These webmasters are making a killing on you, and they're trying to suck as many other chiropractors in as they can. No matter how wonderfully designed and professional your website looks, you can't magically attract people to it just by the fact of its very existence. As the website continues to cost you more money, you need a marketing strategy that will draw people there, and it should cost you nothing.
When you dive into the world of internet marketing and Web 2.0, you're diving into the chiropractor's goldmine. If you refuse to tap into this new and powerful form of marketing, you'll most likely be left in the dust, which is exactly where most of the other chiropractors are today. It seems like the options are endless online. With all the different strategies including Pay-Per-Click, Banner Ads, email marketing, and social media marketing, the question becomes: How do you decide?
Understand this, unlike many have told you, paid marketing and advertising is quickly becoming a dying breed. This is because more and more business owners are waking up to the massive potential of social media which has been blanketing the news lately. Putting together a strategic marketing campaign on social media sites like Myspace, YouTube, Facebook, Digg, LinkedIn and many others can explode your business and website traffic literally overnight. The best part about it is that these networks are 100% free!
Know that you can't do this alone! When you dive into the new world of social media marketing, the potential for error is great. You need someone by your side that has experience and can guide you exactly where you need to be. Don't waste your time trying to reinvent the wheel, when you can have someone show you the tricks to milking Web 2.0 and branding yourself successfully from the beginning.
When you use video to market on YouTube or similar sites, you have a free outlet for your information that is directly targeted to your community. You're going to see countless new patients walking through your doors, and the advertising works for you continuously 24 hours a day.
After only a few short months, some of my videos were seen by literally thousands of people. If this were a Pay-Per-Click engine, can you even imagine how much that would have cost? That's a huge amount of money! You can get some phenomenal indexing for your video on Google if you know the tricks of the trade. Soon you'll find yourself at the top of the search engine, for a price that's cheaper than you ever imagined.
Be cautious and skeptical if a chiropractic website creator tells you that by just having a website, you will get tons of new patients and sales. You could have the best website in the world, but if no one knows about it, then it doesn't matter. If you are looking for mass exposure to your local, national or international community, then marketing via high-traffic social media sites is the perfect way to go and will be very lucrative for your practice.
About the Author:
Looking to easily get large amounts of targeted visitors to your chiropractic website? Learn how with this ultimate social network / SEO chiropractic marketing video training series at http://DCincome.com - Only 1 chiropractor per zipcode allowed!
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