An ezine solo ad can be a very effective way to market your business. That's because ezines are very targeted. Only people who have requested information on that topic sign up for the ezine and receive its news via email or RSS feed. So if you're a marketer, you'll do well to find ezines that target your niche and send out an ezine solo ad or more.
But before you rush out and start sending your ezine solo ad, here are 3 ways to make sure you get the best return on your investment:
1. Make sure you have a capture page before you send out your ezine solo ad. I see a lot of solo ads where marketers send people directly to their company replicated sites after they click the link in the ezine solo ad email. This is nuts. You should have a lead capture page set up to capture the information of the people who click on your link so that you can continue to market to them.
You know that most people won't buy the first time. So if you don't have a way to get their name and email and to continue to remind them of your opportunity or product, you lose them forever and just wasted time and money. Your "ezine solo ad" will be effective if you capture names and emails using a lead capture page.
2. Do your research on the ezines you want to send your ezine solo ad through. Some ezine owners are lazy and a few will flat out lie. Talk to the ezine owner by email or phone. Get some referrals and contact them. Also sign up for that ezine so that you will receive a copy of your own ezine solo ad when it is sent out. Make sure you get a firm commitment for the date and time the ad will go out and watch out for it.
Ask the newsletter owner to send you a copy of your ezine solo ad before he or she sends the mailing to their list. Check to be sure your links work and notify the ezine owner of any changes you make.
3. Track your ezine solo ad very well. You want to know if that ezine subscriber list is responsive. You can do very simple click tracking by using click audit which is free. You get a no cost account and tell it what you want to track. Copy the click tracking link it gives you and use it in your ezine solo ad. This will only track the number of clicks you get from that ezine.
Tracking software like adtrakz will help you see how your ezine solo ad campaign does in more detail. From here you can pick and choose which ezines to continue to use and which to discard.
Placing an "ezine solo ad" can really help boost your business, put money in your pocket and build your list. Use it often.
About the Author:
Yvonne Reveals Ezine Solo Ad Marketing plus Teaches FREE Online Marketing Webinars To New And Experienced Marketers
No comments:
Post a Comment