We've all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I've come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer a question I've had about teleseminars.
Let's start with the question:
Have you ever had any luck charging money for a teleseminar? Would it be better to just have free calls and then try and sell from there?
Free calls are great but I like charging as well. I am going to throw a couple of things out there for you to think about.
When doing a free call, you will get more people on it, but they are going to be less qualified. What I mean by this is if you are going to try to sell a product or service, they aren't as good as a prospect compared to someone who has paid for the call.
There a variety of different ways in which you can promote a call. One way that I use a lot is the actual call is free but then up sell people immediately to purchase the mp3 and transcripts of the call. The mp3 and transcripts are not free because I want to establish value for them in the future, one way of doing this is selling them. The method I use to get them to buy the mp3 and transcripts is to do a registration offer. Basically as soon as they register they are offered something that may this, "Congratulations on completing the registration for this call. There is a special offer for you right now, would you like to take advantage of getting the mp3 and transcripts for this call for $10?"
Basically, this is my up sell process. For $10, I provide them with the mp3 and transcripts and also let them know that once the call is finished the price will increase to $47, or however much you are going to sell it for. By buying it right away they will have the opportunity to save a lot of money and get a great deal, but it also allows me to build a sub list of qualified people.
By doing this, I am able to address both markets at the same time. For the freebie seekers they are able to receive valuable content for free by joining me on the call. The kicker is that they have to make the point of being there on the call in order to listen to the content or they will miss it.
The people who actually purchase something are actually helping me build a sub list of qualified people. These people are willing to go into their wallet and take out their credit card and invest in learning materials, it doesn't matter that it was only $10. I don't want it to be a huge hurdle to get over, that is why I keep the price fairly low. The main purpose is to capture those people who are willing to purchase materials and also establish value for the mp3 and transcripts. By doing this people will now know that they are something of value and will be willing to purchase them again in the future because they know they won't be free.
I do not like giving everything away for free. I do not think it helps your whole back end sales. I like to try to qualify people as much as possible, establish value where I can and this model has worked really well for me. Provide the call for free so the freebie seekers still get what they want. Provide the mp3 and transcripts for an up sell price. I like to offer them a deal at the time of registration. So again I give it to them for $10. And I let them know that after the call I will be selling it them for $47 or $97 or whatever the price may be.
Then at the same time you have also created a sub list of more qualified prospects. You could probably follow up with that sub list a lot harder than you could with your freebie seekers because they have expressed more of an interest based on the fact that they have proven that they will pull out their wallet.
In general, you can combine both free calls and selling your products but also know people will pay for a teleseminar if they feel they will receive valuable information from it.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
About the Author:
To find out more answers to all yourr online marketing questions check out Instant Business Answers. If you want live and recorded, audio, visual and written responses, you are bound to find the small business help you are searching for!
No comments:
Post a Comment