Wednesday, September 3, 2008

Quick Ways To Create A Product

By Stu McLaren


Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer two of the questions I had about creating products, hoping to help you with your business success.

First question:

How much lead time and how much of the product should I have finished if I am creating a product that has monthly send outs and teleseminars?

Product creation will always take longer then you expect, so make sure you try and give yourself as much lead time as possible.

Let's take for example a 12 month course. For that type of product I would give yourself a three to four month buffer and continue to stay that far ahead throughout the course as it goes along. By doing this you will keep yourself in a real safe zone.

That is the reality of product development, you never really know how long it will take you because of the unforeseen difficulties. It would be great to get products created really quickly, but usually there are hiccups along the way with delivery or packaging.

So the reality is expect it to take longer than you think and give yourself a buffer zone and try to get the product created as quick as possible. That is going to be your number one focus as far as just getting it complete and staying ahead.

Here's the second question:

What are some quick way to create and sell a product?

Firstly, you don't have to be an expert to create a product quickly. Secondly, there are a number of ways to do this. Teleseminar series are a very easy and fast way to create products, especially if you sell the series as well. Recently, I have started several different courses and am doing them as a teleseminar series. Once I have completed each call I turn them into products. Basically, I have created brand new material in the teleseminars, as soon as they were finished I had them transcribed, built a course from that, and now have multiple products.

So you could do the same thing and what I would suggest you do is map out what kinds of content you want to teach and then try to put it into a modular format. I like this model a lot because it makes it easy to create content. You have a major topic that you are going to cover for that particular module and then you teach and cover all your individual strategies that fall under that category, and it makes it really, really easy to crank out content pretty quickly. Again, you do not have to have it ahead of time because you are using the call itself to create the content.

If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com

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