Pay Per Click Advertising - A First Look

By Brian Basch

There are a variety of tactics you can use for pay per click advertising. It is important to be aware that you can lose a lot of money. This is because, despite the fact you may not have made any sales, your campaign will still be eating up money. The key question is how to manage your campaigns so that you can get the best value for your dollar?

The most important factor in pay-per-click advertising is the list of keywords that you use. With a good list of strong keywords, you can bring the prospective customers to where you need them to go. They'll buy what you want and you'll make more money because of it. However, if you pick the wrong keywords, you might pay two or three dollars per click and still get nowhere.

There are vast arrays of tools you can use to help you select the correct keywords. A good rule of thumb is to avoid non targeted expensive keywords, especially if they are going to break your budget. Examples of these are "work at home" and "home based business," which are highly competitive and expensive. It is good not to start campaign in these fields to begin with. This is because pay per click advertising in these markets will cost a lot of money to be successful. Plus you will not be sure that it will be cost effective.

Finding a niche within a saturated market is a sound strategy. Do not use a popular general word like "football" for your keywords. This is because people using this keyword may not even be interested in sports clothing. Instead use a more exact keyword like "team XX clothing." This will attract targeted buyers.

Another good idea is to make more than one campaign. In fact a different campaign can be made for each team. Your budget and needs will determine which ads to run. Increase profits by targeting your keywords instead of using general ones.

Another smart way to find keywords is by looking at your web logs. Here you will find out which keywords are being used by your visitors to find your website. You can use these same ones for your pay per click advertising campaigns.

About the Author:

Before you step forward into the universe of ppc marketing, you should consider the adwords management services provided by ProPayPerClickManagement.com. It is owned by a recognized adwords expert, Brian Basch. Visit the site today to sign up for a free PPC analysis and decide if they can help direct your ppc efforts.