We've all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I've come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I've had about teleseminars.
Lets start with the first question:
When conducting a teleseminar I usually sell products like a book, but I am interested in selling a new program I am working on. Do you think you can sell anything on a teleseminar?
Looking to leverage one product into the next is something you should be looking to do as much as possible when creating products. For some of your products you should also be thinking about back-end products that you could offer your costumers as soon as they finished one of your courses, programs, eBooks, etc. When people have questions, need help finishing something, or come to certain conclusions it creates a great opportunity to lead right into the selling of your back-end products. This is a great way to keep your momentum going from one product to the next.
Regarding selling items from a teleseminar, I believe you can sell just about anything as long as you position it well and establish value throughout the call. Whether it is a training, assessment, eBook, teleseminar series, product, you can do it, but make sure you position it right from the beginning so your callers are aware of what it entails.
My big piece of advice for you is to think about back-end products because after somebody has an assessment, the first thing that they think about is how to make the appropriate corrections of what they need to do next and I think that leads itself very well into any type of back-end product.
Right into the second question:
If I am interviewing an expert for a teleseminar, whose photo and voice should I use to promote the call, the host or the expert?
Here are a couple of suggestions. Firstly, if you could create a picture that had both yourself and the expert in it, that would work best if you only had room to put one picture. Using both photos in the Ask Campaign, registration page and web cast page would be the best situation, but if you can only use one picture try combining them into one photo.
If you were limited to one picture, the second suggestion would be to use the host's and the reason being is you are the one who is going to bridge the gap and introduce the guest and so forth. You could build some anticipation for your guest and so forth with your audio, unless your guest is someone who is very famous.
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