Saturday, September 6, 2008

Why Use Bone China Promotional Mugs?

By Matthew Calvin


The best marketing strategy these days is distributing brand logo imprint promotional mugs. Mugs are economical, multi-use items, which are age friendly, this makes them the most preferred of marketing tools.

When one chooses the type of mug best for their advertising needs, quality of the mug will play a major role. Of the many materials available, the most durable and cost efficient is bone china. Bone china is the most affordable for its high quality marksmanship.

Because bone china is so durable, it can be molded into stunning designs, while maintaining its durability. Your company logo and message can look quite exquisite when bone china is used as a backdrop. Good quality promotional mugs help advertise as well as raising your brand value. Although bone china may look expensive, it is actually very affordable, and worth it in the long run. The elegant finish bone china has is a deal sealer.

You may not need to design an intricate or flashy mug to gain the attention you desire. Depending on the target age group, that group, say over 40's, would rather have a simplistic looking mug. They may not want the fancy mug, making that strategy unwise. Knowing your target audience and designing your mug accordingly is of utmost importance.

The bone china mugs are sometimes specifically used to signify that the organization believes in quality. This is a sure appraisal for their brand value, and not only do they earn more customers, but everlasting ones as well. The most common imprints are the brand logos, but when these mugs are distributed as a token of regard on festive occasions or achievements, the designers add personalized messages or graphics that clearly signify the motive.

One idea of using promotional mugs would be for a company to hand them out monthly to acknowledge employees. An employee of the month might receive a mug as a trophy, with their name and the company name on it.

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