Generating leads is the lifeblood of every business regardless of what industry or niche it is in. Every business goes about it in a different way. One strategy that many chose is to use promotional incentives to generate business.
This strategy is all about the enticement. The promotional incentive is the metaphorical carrot to be dangled. When the prospect takes the defined action you desire, they get the carrot. Consider these real life examples.
People should want to vote, but a majority do not. To change this, the musician Sheryl Crow is using a classic version of the hanging carrot strategy. She is giving away free music to her fans if they register to vote.
This is a double win for Crow. First, she is getting the action she desires, to wit, people are registering. Second, she is getting positive public relations because she is giving music away for free. It is an excellent promotional strategy.
Large scale gambling favors the house. Knowing this, casinos will bend over backwards to get you in their establishment. This is why the offer enticements such as discounted rooms, lavish pools, music, cheap food and so on.
Sometimes it is good to see the strategy stripped down to its bear elements. With promotional incentives, one need look no farther than the infamous infomercial. Infomercials are just one large promotional pitch.
How do infomercials work? They offer so many promotional incentives that you cannot help but think you are getting a great deal. You get the product and a few more products and a few more still. It is like dangling multiple carrots in front of rabbits.
Although these three examples are very different, there is a common theme. Using promotional incentives works across nearly every business niche. When you see something done again and again, you should incorporate it in your marketing strategy.
You can also apply this strategy to practically any business including your own. The key is to first identify what action you want the prospects to take. Be specific. Do you want them to call, sign up for a newsletter or what?
Next, think through what potential promotional incentive could be used to entice people to take the action. If you want to promote the sale of a product, think about offering accessories to the product for free.
Promotional campaigns should be an ongoing prospect for your business. Try different things and keep the ones that work. Once you have a few nailed down, the leads will roll in.
About the Author:
Thomas Gibson is with NomadJournals.com - makers of writing journals for travel and the outdoors that make great promotional corporate gifts that can be customized for your business marketing campaign.
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