Search Engine Optimization, commonly referred to in its abbreviated form as SEO, is increased by putting new content on your website. The information that is contained in your website will get indexed by search engines based off of keywords. This indexing system determines just what sites will appear and in what order they will do so on a search engine's result page. Traffic to your website will be increased if your website ranks high among the results for a given keyword.
Create A Keyword List: One of the most important steps in increasing your SEO is creating a list of keywords. You can use a service such as wordtracker to identify what words and phrases people are using when they search online. For instance, if you are creating a website containing information about pet care, you can enter the term "pet care" into wordtracker. It will let you know how many times people are searching for those words, as well as the related words and phrases people are using.
Create Keyword Density: Once you develop your list of keywords, plan to use two to three of your chosen key words and phrases at least three times each within the body text. You can use other variations of those keyword throughout the page. Keyword density measures the amount of keywords used in content. Keep your content full of keywords yet natural looking to maximize your SEO.
Separate Pages Need Separate Keywords: Each page should have its own set of keywords, based on the content found on that particular page. If you have a website about crafts, containing separate pages devoted to knitting, scrapbooking, sewing, etc, using the same keywords for each page would limit the amount of search engine traffic you would otherwise receive.
More is Better: Adding to the amount of content your website has is always a good thing. Content articles for your website should be at least 250 words long. Breaking down information into more manageable chunks of information will make your website more accessible.
Using Titles and Headlines: Making good use of titles, subtitles, and headlines will help you write an article that uses lots of keywords without sounding overly repetitive.
Let Keywords fill In the Blanks: If you write your copy while focused on your keywords, your text may sound strange when read back. Instead, when you site down to write, write a non-optimized draft first, and then look for places to put keywords.
Keep Things Interesting: Remember that you want real people to end up reading what you have written. That means that your article needs to be interesting and of real value to the reader. Even if the article has lots of good information in it, if it is boring no one will want to read it.
About the Author:
Whether you're buying or selling collectibles, eBay is a great place to be. In spite of all the other stuff being sold there, collectibles are still one of the largest areas. Find out more about buying and selling on eBay on the Online Auction Advisor website.
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