Marketing with Promotional Mugs

By Matthew Calvin

An item like a coffee mug serves a purpose in every person's daily life. Therefore, it is a wonderful idea to use promotional mugs as a tool to advertise your brand, service, or product. In the marketing world, this technique is called brand recalling. Whenever a person picks up a promotional mug, in due course of a day, consciously or unconsciously, the imprinted name will enter into his or her mind. That is how your item will take top priority in the invisible, "top of mind" list in the brain of that person. Now, when this person heads to the market to buy a product that your company sells, your logo will automatically appear in his or her mind.

People use many products everyday. Promotional mugs serve as very effective promotional items. Normally, a person does not discard a mug. Normally, they will keep it near them, to use while having a drink at their work station. When a mug is attractive, and made of good quality, you can be sure it will be used most often. By providing an eye catching graphic or logo on the mug, people will have to look. This is how brand awareness is achieved.

Pairing your company's image in industry with the design of the mug will make the most of your mug. Say that your company is in the construction business, then a mug that is graphically pleasing would be a good choice. If your company was in the technology arena, a metallic looking, sleek mug would be preferred.

Choosing an appealing message to display on the mug is also important. Using a thought out text, such as a famous quote, along with your company's website and logo would be a good idea. If you are a well known company, then the logo itself would suffice.

Use promotional mugs as a marketing tool on every occasion possible, such as rewarding your employees, a commemorative gift on events like inaugurations, a product launch etc. You can't go wrong if you choose the most appropriate mug for the occasion.

About the Author:

Making the best decision for which promotional mugs are best for you event can be difficult. Let the pros at clickpromogifts.co.uk help you with all your business gifts needs.