Thursday, September 18, 2008

Making Your Conference Bag Something People Will Actually Use

By Matthew Calvin


Conference bags are as important to the conference as the speaker is. Without conference bags, and event would not be complete. Disappointing a person by not providing a conference bags, would dash their expectations. Spending a lot of money on the creation of these bags is a tool that a lot of companies take advantage.

Many companies wonder why their conference bag ends up not being used. A lot of times it is because the company, although good intentionally, dates the bag to commemorate a date. This automatically dates and item, and keeps it from being used in future dates. This is the whole reason for promotional products.

To ensure future use of your conference bags, resist printing dates on them. If you are using them as promotional tools, skip the dates. If you are using them to commemorate something, use the date.

Conference bags are free items, but you also want them to be utilized everyday. You want the user to wear them out of gratitude, or because they are attractive. For ordinary businesses, there a few keys to creating a useful and attractive bag.

First, it must be perfect for the person's style and lifestyle. Do not give out laptop bags to a group of mountaineers. The bag must be something that they can actually use, even just for the sake of practicality. Second, if it can be helped, do not put your company name and logo on the conference bag. Think of a way to attach the company to the bag, for example, with a detachable identification tag. This way, the one receiving the bag will have a choice as to whether he will use it or not. Lastly, make sure that the bag is in style. No one wants to carry a bag, particularly a conference bag that is out of style.

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