Is it required to offer a money back guarantee with your products?

By Stu McLaren

Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on creating products.

Question:

Is A Money Back Guarantee Required When Selling Products?

What I would do is check with your merchant account because often it is the merchant account that stipulates as far as the guarantee goes and sometimes they even say that you cannot offer guarantee longer than 30 days.

So I would check with your merchant account. That is probably the best place to go and they will be able to point you toward the specific rules and regulations that the government has set, but your merchant account is the one that is going to be following it because they are the ones responsible for the money coming and going and that is why they are obviously following the FCC and they are up-to-date on all the FCC rules and regulations.

Check with your merchant account, but they are the ones that typically stipulate how long you can and cannot offer guarantee for.

Next question:

Are their people who will buy your product, download it and then immediately ask for a refund based, basically stealing it?

You will get the professional refunders who buy your product, download it, then ask for a refund, but you will also get the people that buy your product, pass on their member info to all their friends, family, and colleagues and so forth so you have got like ten people accessing one account. That is a big problem too and that is hard to tell if you do not have tracking setup.

I can see how many different IP addresses are accessing my information and stuff like that. In the beginning, I did not have that and it was hard to tell and I knew people were passing my info around but you had no way of identifying who those people are and stopping them.

Products like, Product Padlock that Armand Morin created, gives you the ability to see who is downloading your products, where they are doing it from and how many times they have downloaded it. This allows you secure your digital products.

If you noticed you have got five different IP addresses that are completely different, all downloading your products, then you know that, "Hey, somebody is passing this info around somewhere." So Product Padlock is a great resource for that, but I do not know that I have a set percentage. It just it happens on the allocation but it happens no matter what product I sell.

Find out more answers to your product creation questions by checking out www.InstantBusinessAnswers.com

About the Author:

For all the answers to your online marketing questions check out Instant Business Answers. Jammed packed with live and recorded, audio, visual and written responses, you are bound to find the small business help you are searching for!