Thursday, September 18, 2008

Internet Sales And Marketing

By Willis Ray


When should I start using the SMART Internet Marketing Service? There is no advantage to waiting; every day is a lost opportunity to get someone to opt-in to your database. Simply putting an opt-in page on your Web site will begin getting your marketing campaign underway.Internet Marketing consists of strategies and techniques applied on the Internet to support a company's overall online marketing objectives. The goal is often driving targeted traffic to a website and features on the website to create a desired call to action.

What is Internet marketing? Internet Marketing is a process, not a result. It is the process of continually improving your business using the internet – through better research, better planning, better goal setting, better measurement and seeing better results.So you now have a website, but no one is going there? Having a website is just the first step in having an online presence. In order to get the right visitors to your website you will need to market it. Internet marketing involves a number of processes to drive traffic to a website. Search engine optimization or SEO is everything that can be done to make a search engine send more traffic to a web site.

What is internet marketing? SEO? So you now have a website, but no one is going there? Having a website is just the first step in having an online presence. In order to get the right visitors to your website you will need to market it. Internet marketing involves a number of processes to drive traffic to a website. Search engine optimization or SEO is everything that can be done to make a search engine send more traffic to a web site.ABSOLUTELY NOT. You will never get accused of spamming with this service. The hits we deliver are legitimate. We never send out mass email or post to newsgroups.

How is Internet marketing different from traditional marketing? It isn't very different. You still have to create awareness, interest, preference and choice in order to support a purchase decision. Your web site content design strategy is similar to planning a booth at a trade show. You will want to answer similar questions. How will we attract visitors? When they "walk" by, what in our booth will make them want to stop and talk to us? What is our value proposition? The main differences are: speed, cost and metrics.Many are apt to mention Corey Rudl (RIP), Armand Morin, Terry Dean, Yanik Silver and the like. But the guy that gave me the "technical insight" was Mike Grehan who went straight to the source by interviewing the top dogs and programmers for YAHOO, Google, AltaVista, etc.

What is Internet marketing? In the context of this website, Internet Marketing refers to the process and methods of attracting visitors to your website.

How do I measure my results of Internet Marketing? Tracking software is vital to the measurement of the effectiveness of your Internet marketing campaign. A tracking tool measures user trends (time of visit, length of visit, pages viewed), keywords searched (what was typed into Google, Yahoo, etc) and opportunities for website improvement.Maximize the efficiency of your B2B direct sales force by using your web site to allow your prospects to self-educate and self-qualify. Effective online marketing tactics that market to the right audience with a focused message that encourages conversion will reap the qualified leads your direct sales force demands from marketing.The Four Point Internet Marketing Program contains additional steps that you can take to help your web site excel.

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