Sunday, September 7, 2008

How To Write ClickBank Product Review Pages

By Ian Traynor


One of the largest sellers of digital products is ClickBank, with over 10,000 merchants using is to distribute their products.

From the merchants' point of view, ClickBank makes it easy for them to sell. They don't need to process credit cards themselves, and they don't need to set up an affiliate scheme. ClickBank does both of these jobs for the merchant.

If you're wanting to start making serious money by selling products as an affiliate, ClickBank is also ideal. Just set up a free account, decide which ClickBank products you want to promote, get the special ClickBank "hoplink" for those products and start sending people to the merchant's sales page through your ClickBank affiliate link. Then start raking in the cash - usually at least 50% of the selling price.

There's nothing to it, is there? Sorry, but yes there is! Unless you're going to follow the example of most people trying to sell ClickBank products and making little or nothing for their efforts, you'll need to avoid the common mistakes that they make.

Many people just put up banner ads on their websites and add their affiliate links to their forum posts and emails. These "lazy" methods don't work. Few people will click through to the merchant's sales page from these methods.

But there is a better way, and it's a technique which I've been using for a while. You'll need to devote some time to it, but your time should be well rewarded.

How To Write Product Review Pages

Product review pages are simply web pages which express opinions about a product. For this technique to work, your review should "pre-sell" the product - to get people to want the product before they visit the merchant's sales page though your link.

The reason why this technique is so successful is that more and more people, before they buy something online, look for reviews of the product. If you type "review" + a product name into Google, you're likely to find examples of product reviews.

Mind you, even people who use this technique often do it the wrong way. They make some very basic mistakes.

How To Write Better Product Review Pages

1) Your review should not be full of glowing praise for the product. Instead, make a few minor criticisms of the product - which are, of course, outweighed by the benefits of the product.

2) Remember that you're not aiming to "sell" the product. Leave that job to the merchant. What you should convince visitors to your review page is to really want that product. Then you want them to click through your affiliate link to go to the merchant's sales page with their credit card in front of them!

3) Don't copy any of the wording used on the sales page. As soon as the visitor goes to the sales page and recognises some of the words which were on review page, your credibility goes out of the window!

4) Ideally, you should already have used the product before you write the review. Ask the merchant for a complimentary copy of the product saying that it's for a review. Many merchants will be happy to do that.

5) "Comparative reviews" are very powerful. Just find other products which satisfy the same sort of needs, and review them alongside the product you really want visitors to buy. A "star rating" system is a good idea in a comparative review. You will, of course, give the main product more stars than the others!

If you follow this plan, you should be able to make a lot more money by promoting ClickBank products. And if you use the tools in my ClickBank ToolKit, your work load will be lightened!

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