How do you keep people from dropping out of your network marketing downline? This is probably the number one question of network marketers, and there are a few things you can do to help you keep more of your recruits for longer.
As a leader in your company, your main goal is to retain your current distributors so you don't always have to be signing up new ones. The longer they stick around, the bigger your check is. But just how can you do that? Here are six ideas that might help you to succeed in this area.
1. Choose a good company. This is the very important. You want to align yourself with a company you can be proud of and that has exceptional products, so that they will want to stay involved even if they aren't making much money.
2. Sign them up with the most expensive option your company offers. Making sure they spend some money up front will make it harder for them to bail right away. My company has a startup package that costs about $1200. This package has basically all of the products my company offers, plus several sales tools and vouchers for events included. That way my new recruit can try everything that applies to him, and turn around and sell the stuff that doesn't.
3. Help them to make some money right away. This is called monetizing their business and can be accomplished by getting them involved in affiliate marketing, which really goes hand-in-hand with network marketing. Affiliate marketing is simply advertising somebody elses products online and sending people to their website. Then, you get paid a commission without having to actually make the sale.
4. Get to know them. In order to develop loyalty and accountability, you need to have a personal relationship with the people you sign up. If you just enroll people automatically on the internet or some other way, you may be able to sign them up in bunches, but you'll also lose them in bunches too because no one will know or care if they walk away. Network marketing requires personal contact, if you're not comfortable with that, this isn't the business for you.
5. Give them a plan. Train them. Let them know what to expect. Don't oversell, don't tell them they'll be making $1000/month in 6 months, or that they can retire in 2 years. It's probably not going to happen, and if you tell them that in order to get them into your business, you'll be damaging them, which is not cool.
6. Don't pigeon-hole them. Just because you like to work on the internet, doesn't mean they will. Maybe they like to make cold calls, or send out postcards. Maybe they just like to talk to everyone they come in contact with. Be open-minded, and don't try to make the new recruit do what you do. There are many ways to skin this network marketing cat, so whatever you do, don't make someone do what they don't want to do.
These are a few tips on how to keep new recruits in your business. Remember, every month they stay involved is another month of income for you and another month closer to success for them. It might make the difference between success and failure for you and your team!
About the Author:
Matt is an attraction network marketing trainer. He can help you learn everything about keeping your downline around and today's tools for building your MLM business.
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