If you are considered an expert in your industry people are more likely to buy your products and services.
Would you rather purchase a product on car cleaning from someone who has written several eBooks on the subject matter or someone who just decided to go out and write a book?
Developing eBooks is a great tool to become known as an expert in your industry on a particular subject. Within this article I am going to show you how and why you should be doing this.
Developing an eBook will give you a status.
Once you become known for something, it attracts people like a magnet. A status is important in business because it does just that, people who need that something you're known for will begin to be attracted to you.
Quick example. My branding is My Idea Guy. I am known as an idea guy. I provide solutions for people. Particularly authors, speakers, and information marketers.
Branding myself has now made me known for being able to help people build their businesses through generating all kinds of ideas.
I've become known for that one thing and because of that I now attract business just for that purpose. People are attracted to my ideas, services, products and philosophies, all because I was able to establish my brand.
By creating an eBook on a particular topic that you are an expert in you can do just that. I know some of you who are reading this are thinking, "Yeah, but Stu, I'm not an expert at anything."
Well, hello! You don't have to be an expert. This is a way for you to establish your expertise. So by doing research, by compiling all the materials for the eBook, you're establishing yourself. You've gone to great lengths to find the solutions that people are looking for, and in my opinion, as long as you're able to provide the answers and solutions that people are looking for, you're of value. You're an expert in a certain particular topic.
Doing this will quickly enable you to become known for that particular topic. It will increase your expertise status and you can begin to use that to leverage your business.
More customers will want to purchase from you when you create more eBooks and services full of high quality content you'll become more recognized.
eBooks are an excellent gateway to more business.
Hopefully this article has convinced you why every business should use eBooks as part of their marketing platform.
Ideas will come to you when you explore the possibilities of creativity!
About the Author:
Answers to all the major business questions you have are only a click away. With live and recorded, audio, visual and written responses, Instant Business Answers can help with small business support.
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